True Religion enters Indian market in partnership with Iconic India

10 May, Mumbai 2025

True Religion has entered into the Indian market in partnership with Iconic India. The brand has launched its official website and social media channels in the country.

Leading this effort is Apoorv Sen, CEO, who is adapting True Religion's global vibe for the Indian market.

With its journey built on a legacy that is a symbol of self-expression loved by athletes, musicians, and artists alike, True Religion moves further into a digital-first world, bringing this iconic spirit closer to the Indian audience,

The brand’s strategy focuses on exclusivity - launching limited-edition collections to keep the brand fresh, exciting, and desirable. The brand’s commitment to sustainability includes weaving eco-friendly practices into its designs and production. The brand mixes its rich history with forward-thinking innovation, to inspire a new generation that values being real, individual, and having timeless style.

True Religion's marketing is all about staying true to our roots while tapping into what's happening in modern culture. The brand collaborates with influencers and celebrities to create user-generated content. It blends tradition with digital trends to connect with the next generation of fashion lovers.

For each of its campaigns, True Religion taps into real moments, authentic voices, and personal experiences to create stories that feel genuine and relatable. It connects with its audience through platforms like Instagram and Facebook.

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