Vishak Kumar appointed CEO at Aditya Birla Lifestyle Brands
9 May, Mumbai 2025
Vishak Kumar, CEO, Madhura Fashion & Lifestyle has been appointed as the Chief Executive Officer at Aditya Birla Lifestyle Brands. A significant division of ABFRL, Madhura Fashion & Retail houses brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England.
Prior to this appointment, Kumar served as the CEO of Aditya Birla Retail from 2012 to 2016, spearheading the group's foray into the grocery and food retail sectors. His appointment as the CEO of Aditya Birla Lifestyle Brands highlights his extensive contributions to the company and ABFRL's dedication to fostering internal leadership.
Having started his career with the Aditya Birla Group in 1995 as a management trainee, Kumar has since advanced through various leadership positions in sales, marketing, and retail. His tenure at ABFRL is distinguished by his success in driving brand expansion, operational efficiency, and broadening the market presence of Madura's brands throughout India.
He holds a Bachelor of Engineering in Computer Science from the Birla Institute of Technology, Mesra alongwith an MBA from the Indian Institute of Management Bangalore.
