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Brands-To-Retail 25/04/25

Cantabile Retail expands presence in Jammu with two new outlets

Expanding its presence in Jammu, Cantabile Retail India has launched two new retail outlets at Residency Road and Talab Tillo in the state.

Located on the Residency Road, the first of these stores is designed as an exclusive men’s and accessories store with a refreshed layout aimed at enhancing customer experience. The second store in Talab Tillo opposite SBI Bank, spans 2,580 sq ft and operates as a family-wear store catering to men, women, and children.

Deepak Bansal, Director, Cantabile Retail India says. Having received immense appreciation from customers in the mid-premium segment, Cantabile Retail India remains committed to further expanding its retail business in the coming years.

Founded in 2000, Cantabile has evolved into a prominent family apparel brand over its 24-year history. Beginning with menswear, the brand added women’s clothing in 2007, and introduced children’s lines in 2018. Its recent expansions include athleisure wear and shoes launched in 2023, alongside accessories ranging from perfumes to wallets.

Cantabile products are available through major e-commerce platforms including Myntra, Ajio, Flipkart, Amazon, Nykaa, and TataCliq, as well as through the company’s website, Cantabileshop.com.

Brands-To-Retail 25/04/25

Cantabile Retail expands presence in Jammu with two new outlets

Allen Solly launches new campaign for latest pants collection

Making a move to the men’s pant segment this summer season, casual wear brand from Aditya Birla Fashion and Retail (ABFRL), Allen Solly has rolled out its latest campaign, ‘Legs Now Turn Heads.’

Launched during Tata IPL 2025 on Jiostar, the campaign showcases the brand's newest collection of cargo pants, parachute pants, and carpenter trousers. It blends fashion with salsa and hip-hop choreography, presenting bottomwear not just as practical clothing but as a way to express oneself dynamically.

Launched with an aim to change people’s perception of pants, the campaign features vibrant styles and high-energy dance sequences, reflecting a new generation of fashion-forward consumers who confidently embrace global trends.

Richa Pai, Chief Business Officer, Allen Solly, says, a pioneer in introducing fresh fashion to young India, this campaign sets the tone for men’s experiments with their style while embracing global trends. Merging pop culture with fashion, the campaign makes casual pants an unmissable trend this season.

Jayanth Gurumurthy, Creative Director, Allen Solly, adds, the campaign captures that energy, showing how the right pair of pants can truly turn heads.

Timed to coincide with the country’s biggest cricket spectacle, the campaign is being prominently featured during IPL broadcasts and across platforms like Instagram, YouTube, and Spotify. As an Associate Sponsor for Tata IPL 2025 on Jiostar, Allen Solly is using the campaign to connect with its target audience on a large scale.

Conceptualized by Ogilvy South, the campaign film brings an editorial perspective to fashion storytelling, with dynamic direction, a rich visual palette, and choreography that embodies the brand’s youthful spirit.

Tithi Ghosh, President, Ogilvy South, says, the campaign re-imagines the blend of fashion with cultural forces like music and dance. A celebration of movement and style, it is visually rich, high on energy, and built to resonate with today's youth, he adds.

Including utility-driven styles with a contemporary twist, the collection is currently available at Allen Solly stores, partner retail outlets, and online at allensolly.abfrl.in, with prices starting at Rs 1,999.

Brands-To-Retail 25/04/25

Actress Ananya Pandey chosen as Chanel’s first brand ambassador from India

Making a significant mark in the fashion world, Indian actress Ananya Panday has been chosen as Chanel's first-ever brand ambassador from India.

This appointment signifies a major moment for both the fashion and film industries.

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At 26, Panday has emerged as a prominent Gen-Z style icon. In a short span, the actress has become a familiar face on red carpets and magazine covers, recognized not only for her film roles but also for her developing and sophisticated sense of style. Recently, Panday has frequently showcased Chanel's signature elegance in her public appearances.

Panday's association with Chanel gained attention when she made a stylish appearance at Chanel’s Spring/Summer 2025 show.

Since then, she has been seen wearing the brand at various important events, including the BoF dinner held in Mumbai.

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Furthermore, her covers for Vogue and Grazia India also featured her in stunning Chanel ensembles, strongly hinting at a deeper collaboration.

According to a report by the Business of Fashion (BoF), Chanel states, Pandey characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities.

Her values resonate with Chanel, making her the perfect choice to represent the house, the report adds.

Chanel's partnership with Panday indicates exciting developments on a larger scale.

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The French luxury brand is acknowledging India's increasing importance in the luxury market, with Panday positioned at the forefront of this movement.

With nearly 26 million followers on her personal social media platforms, Panday's influence extends beyond her film career.

Her fashion choices consistently make a statement, her brand endorsements are carefully selected, and her latest role as Chanel's brand ambassador firmly establishes her as one of India’s most impactful voices in the current fashion landscape.

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Brands-To-Retail 16/04/25

V-Mart Retail 2.0: From acquisition pains to retail gains

In a challenging economic environment marked by global trade tensions and domestic uncertainties, V-Mart Retail has emerged as a resilient player in India’s value retail sector. Despite initial setbacks worsened by the pandemic, the company has navigated through acquisitions, financial challenges, and operational adjustments to position itself for sustainable growth and profits.

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Retail expansion and operational strategies

V-Mart Retail, known for its extensive network of nearly 500 stores across India encompassing 4 million sq. ft, specializes in value apparel targeting mass consumers. The company’s resilience amidst economic disruptions underscores its robust operational strategies. Despite the pandemic-induced slowdown, V-Mart persisted with its expansion plans, albeit cautiously, focusing on enhancing store efficiency and geographic footprint.

The acquisition of Unlimited from Arvind Fashions in 2021 marked an important move towards strengthening its presence in South India.

The acquisition, valued at Rs 150 crore, included 74 stores integrated into V-Mart’s operational framework. By rebranding and optimizing these stores primarily located in Tier-I cities, V-Mart successfully aligned Unlimited’s operations with its value-focused retail model. This alignment has yielded promising results, with Unlimited reporting a 10 per cent same-store sales growth (SSSG) in Q4 FY25, outperforming V-Mart’s 7 per cent SSSG during the same period.

Digital expansion and turnaround efforts

In a bid to boost its digital footprint and tap into evolving consumer trends, V-Mart acquired Limeroad in FY23. This acquisition aimed to synergize digital capabilities with its physical retail strength. Despite initial challenges, including EBITDA losses, V-Mart’s concerted efforts in optimizing Limeroad’s operations have shown promising signs. By reducing advertising expenses and enhancing integration with V-Mart’s sales channels, Limeroad’s EBITDA losses halved to Rs 6.5 crore in Q3 FY25, showcasing a significant turnaround path.

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Financial performance and debt management

V-Mart’s financial journey has been characterized by strategic investments and prudent financial management amidst rising debt levels. Over three years, the company invested approximately Rs 900 crore in CAPEX for acquisitions and store expansions, significantly impacting its debt profile. Despite this, V-Mart has demonstrated resilience in improving operating profits and managing working capital efficiencies.

Table: V-Mart’s performance and growth

Metric	FY25 Performance	Growth/Change
Revenue	₹3,254 crore	17% YoY growth
Ebitda Margin	13.50%	Up from 11.1%
Same-Store Sales Growth (SSSG)	10%	Improved from previous periods
Store Expansion	12% growth in store space	Year-on-year
Limeroad Ebitda Loss	₹6.5 crore	Halved from previous year

The company’s shift towards profitable growth strategies, including store consolidation and inventory optimization, has contributed to reducing inventory days from 129 in FY23 to 92 as of December 2024. This operational efficiency has increased working capital pressures, reflecting V-Mart’s commitment to sustainable financial health.

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Future outlook

Looking ahead, V-Mart Retail remains optimistic about its growth prospects, driven by the recovery in rural demand, supported by favorable monsoons and government stimuli.

The company plans to add 60-65 new stores in FY26, increasing its footprint and capturing emerging market opportunities. With a focus on increasing store productivity, category expansion, and digital integration, V-Mart aims to sustain its growth momentum and strengthen its market position.

Thus, V-Mart Retail’s journey from adversity to resurgence exemplifies its resilience and adaptability in India’s competitive retail market. Through targeted acquisitions, operational efficiencies, and prudent financial management, V-Mart has navigated challenges and positioned itself for sustained growth.

As the company continues to innovate and expand, its commitment to value retailing and customer-centric strategies sets a promising trajectory for the future.

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Brands-To-Retail 16/04/25

V-Mart Retail 2.0: From acquisition pains to retail gains

Van Heusen opens new store in Navi Mumbai

India’s premier fashion brand, Van Heusen has opened latest store at CBD Belapur in Navi Mumbai. Perfectly positioned at Sector 15, this sleek, compact store promises a refreshing retail experience tailored for the city’s fashion-forward professionals.

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Beyond just another store, this new outlet proves as curated lifestyle hub that captures the dynamic, contemporary spirit of Mumbai. It brings the entire Van Heusen collection, right from sharp workwear essentials to elevated casual looks and refined accessories, together under one roof, designed to meet every facet of a modern professional’s wardrobe needs.

The store features state-of-the-art fitting rooms and personal stylists, creating a seamless and customized shopping experience. Each visit is designed to help customers discover their personal style with ease and confidence.

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Sustainability is at the heart of the store’s concept. The layout incorporates eco-conscious design elements and offers paperless receipts, allowing customers to shop responsibly without sacrificing style or sophistication.

Van Heusen’s newest campaign, ‘Your Style Hub in the City,’ is already generating excitement across Navi Mumbai. The brand is engaging Gen Z and millennial shoppers through targeted digital advertising, influencer collaborations on LinkedIn, and exclusive WhatsApp invites to drive awareness and footfall.

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Inspired by Mumbai’s cosmopolitan vibe, the store is designed to offer a luxurious yet relaxed atmosphere. The interiors feature modern reflective finishes, an open-ceiling plan, and ambient music to enhance the overall in-store experience. Though the space is compact, its smart layout ensures optimal product visibility and effortless navigation.

In addition, Van Heusen has joined hands with nearby cafes and grooming salons for cross-promotional activities, strengthening its community ties and creating a more connected brand experience.

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Brands-To-Retail 19/04/25

TT Brand draws strong dealer response at NCR meet, eyes sales boost

TT Brand’s innerwear and outerwear collections received an enthusiastic response from dealers and wholesalers across the NCR region at a dealer meet held on Sunday, 13th April 2025, at Grand Imperia Banquet.

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The event saw participation from around 300 wholesalers and distributors who praised the brand’s offerings and encouraged further expansion in sales and distribution.

The gathering began with a warm welcome from Joint Managing Directors Muskaan Jain and Jyoti Jain.

Sanjay K Jain, Managing Director of TT Limited, addressed the gathering, assuring full support and collaboration with dealers.

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Founder Chairman Rikhab Chand Jain highlighted TT’s strong market presence and commitment to value-for-money products available across Delhi-NCR.

Executive Director Hardik Jain expressed gratitude for the continued support from dealers and emphasized the importance of timely payments and trust in building long-term partnerships.

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The company also extended appreciation to the Hosiery Dealers Association and key members of the Wholesale Hosiery Association (WHA) for their presence, reaffirming TT Brand’s dedication to growing together with its dealer network.

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Brands-To-Retail 16/04/25

Shein to scale back global sourcing partnership with Reliance Retail

Fast-fashion giant Shein is renegotiating its global sourcing partnership with India's Reliance Retail and might significantly scale back the deal.

This shift reportedly follows pressure from Beijing, discouraging Chinese companies from moving production overseas amid ongoing trade disputes, particularly concerning US tariffs.

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Tariffs imposed during a previous US administration sparked concerns in China that manufacturers would relocate to avoid duties, potentially favoring countries like India.

While companies like Apple have moved some production to India, major Chinese brands have largely kept manufacturing within China, even while producing locally for the Indian domestic market.

Although Shein is headquartered in Singapore, most of its manufacturing remains in China.

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Sources indicate Shein was eager to reduce this reliance and significantly increase sourcing from India.Shein re-entered the Indian market in February 2025 through a standalone app developed and managed by Reliance Retail Ventures.

This occurred nearly five years after a ban during heightened India-China border tensions. Aiming beyond retail, their partnership planned on creating an export platform for Indian small and medium-sized businesses (SMBs) involved inb apparel and textiles.

Shein had committed technology and expertise to integrate around 25,000 SMBs, establishing a parallel global supply chain based in India – a plan now facing uncertainty.

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India’s government previously confirmed the platform would be domestic, hosted on infrastructure that Shein could not access, nor would it have rights to the data. Shein and Reliance are reportedly trying to find solutions regarding the latest directive from Chinese authorities.

Despite these hurdles, Shein's 2024 global sales increased by 19 per cent to $38 billion, though net profit declined by nearlry 40 per cent to $1 billion, according to international news reports.

The potential scale-back contrasts with India's booming fast fashion market, which expanded by 30-40 per cent in FY2024 despite slow overall consumer spending and is projected to hit $50 billion in sales by 2030-31.

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Brands-To-Retail 16/04/25

Oceaniss ventures into menswear with a six-piece shirt collection

A well-known online retailer renowned for its curated selection of exclusive women's swimwear, kaftans, cover-ups, and beach accessories, Oceaniss is now venturing into menswear. The brand has launched its highly anticipated Oceaniss Men’s Line, an initial six-piece shirt collection that aims to redefine casual luxury for men.

The debut Oceaniss Men’s Line is specifically designed for the modern man who values sophistication without compromising on comfort. This inaugural collection centers around premium linen shirts that effortlessly transition from resort settings to casual, everyday wear. Featuring subtle, classic detailing, these shirts exude a refined aesthetic ideal for relaxed days by the beach or casual outings.

Oceaniss’s foray into menswear embodies the concept of ‘Refined Rhythm,’ capturing the essence of effortless style. Designed to seamlessly integrate into every part of a man's day, the collection reflects a balance of sophistication and versatility. Each shirt in the line offers both style and ease, suitable for everything from relaxed mornings to evening gatherings.

The six-piece collection is crafted entirely from the finest linen, ensuring maximum comfort in any climate, whether on a beach vacation or at an outdoor event. Available in a range of neutral and versatile colors, these shirts can be easily dressed up or down, making them essential staples in any man’s wardrobe.The collection is designed for men aged 25 to 45, offering timeless style that transcends fleeting trends.

Brands-To-Retail 19/04/25

Oceaniss ventures into menswear with a six-piece shirt collection

Womenswear brand Poppy Paro launches debut collection, ‘Endless Summer’ in India

Making its debut in Indian market, womenswear brand Poppy Paro has launched its first collection, 'Endless Summer,' along with a direct-to-consumer e-commerce store.

Featuring a modern, bohemian aesthetic, the youthful premium apparel labe caters to globally focused print enthusiasts.

The brand's debut women's wear collection showcases artistic prints on retro-style shift dresses and flowy halter dresses with a bright and feminine color palette. Rainbow checkerboard fabrics appear on more androgynously cut sets, and the line offers a wide array of 'day-to-night' style looks. While some silhouettes in the collection are inspired by western wear, others, like kaftans, have a more fusion-style aesthetic.

The brand’s new collection embodies a touch of elegance, a whisper of grace, and the undeniable strength of modern femininity, states the brand. Its debut campaign has a vibrant style and presents its youthful garments in an understated way.

Brands-To-Retail 16/04/25

VIP Clothing teams up with Zepto strengthen digital presence in India

With an aim to strengthen its digital presence in India, innerwear brand VIP Clothing has collaborated with quick commerce platform Zepto. The partnership will enable VIP will to make innerwear products from leading brands like Frenchie, Feelings and VIP, available for purchase on the Zepto platform with doorstep delivery in minutes.

The platform will make these products available in multiple cities including Mumbai, Delhi NCR, Bengaluru and Chennai.

Devendra Meel, Chief Business Officer, Zepto states, the platform’s has aimed to provide users with fast and reliable access to daily essentials, and this partnership enhances that mission.”

Sunil Pathare, Chairman and Managing Director, adds, the brand’s partnership with Zepto represents a significant step towards enhancing the shopping experience. As it expands into quick commerce, it looks forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.

Having earlier partnered with Swiggy Instamart, VIP Clothing plans to further expand its presence across leading digital platforms in the coming months.

Brands-To-Retail 14/04/25

VIP Clothing teams up with Zepto strengthen digital presence in India

Legacy T T Brand earns ‘Well-Known Trademark’ status in India alongside Starbucks, NDTV, and others

Legacy T T Brand has achieved a major milestone with its inclusion in the prestigious list of ‘Well-Known Trademarks’ in the Trade Mark Journal dated April 14, 2025. Recognised under Section 11 read with Section 2(z)(g) of the Trade Marks Act, 1999, Brand T T joins an elite group of only 334 trademarks that enjoy this status in India alongside global names like Starbucks, Economic Times, Matrix, and NDTV.

The concept of a ‘well-known trademark’ is grounded in international agreements like the Paris Convention and the TRIPS Agreement. Such recognition grants stronger legal protection against misuse or dilution, even across unrelated goods or services, without needing separate registration in every jurisdiction.

Brand T T, established in 1964, has built a strong domestic and global presence, exporting its products to over 60 countries across five continents. It has long been a prominent player across multiple trademark classes in India. The brand’s extensive recognition, commercial footprint, and consumer trust were key to this legal elevation.

This status brings several advantages: heightened protection, broader market reach, and stronger brand association. It also reinforces the brand’s positive reputation and easy identifiability among consumers.

The recognition comes on the heels of the brand’s latest marketing push, having recently appointed Bollywood actor Rajkumar Rao as its brand ambassador. Brand T T continues to strengthen its presence across B2C platforms like Amazon and Flipkart, organised retail chains like Reliance and VMart, and B2B and institutional channels including AJIO, CSD canteens, and over 30,000 retail outlets across India.

Brands-To-Retail 19/04/25

Pepe Jeans London pays homage to brand’s British origins with Summer 2025 Campaign

Pepe Jeans London pays a tribute to the brand’s British origins by launching the Summer 2025 Campaign. Inspired by classic university towns across the UK, the campaign highlights those iconic locations that provide the ideal setting for the brand’s new collection that merges timeless appeal with the confident and cool attitude that defines Pepe Jeans.

Highlighting the denim lifestyle, the brand’s new collection for this season emphasizes on cream and white denim pieces. Signature items of this collection include tencel shirts and jeans in Pepe's iconic light wash, while blue and white stripes introduce a summery touch to knitwear and shirts for both men and women. These versatile stripes add a touch of sophistication and elevate casual pants or statement jumpsuits.

The collection also features college-inspired casual looks, perfect for transitioning into warmer weather. Lightweight jackets, polos, and linen shirts capture the easygoing spirit of summer while maintaining a contemporary edge.

Featuring the brand's global ambassador, actress and entrepreneur Kriti Sanon, and Canadian model Simon Nessman, the campaign brings the collection's vision and inspiration to life, capturing the essence of the UK's classic collegiate charm combined with the relaxed style of Pepe Jeans. Each look embodies the brand's commitment to denim-focused fashion while celebrating its rich British heritage.

Brands-To-Retail 16/04/25

Alamelu to expand into the US market

Launched in Bengaluru in 2024, new Indian luxury ready-to-wear brand Alamelu plans to expand into the United States market.

Currently available in Printemps and many other multibrand stores in France, Alamelu was launched by Radharaman Hari Khothandaraman, an entrepreneur with 20 years of experience. He has been making clothes under the label Advaya for the Indian market and owns several factories in Benglauru.

Describing his new women’s luxury collection as ‘not minimal, Khotandaraman says, the collection targets modern women who want to pair things themselves. The collection offers chic and classic separates that have been made with minute attention to detail and are very textile focused, he adds.

Comprising 60 garment pieces, this fall collection offers sharp, sculpted blazers, bomber jackets, high-waisted trousers and tailored coats, along with sheer blouses layered under textured ensembles. It also includes bias-cut dresses, statement overcoats and refined separates.

Transitioning easily from day to evening, the collection is made from 100 per cent silk, along with wool-silks, silk-blended jacquards, finely textured wool-silks and sheer weaves.

Alamelu plans to launch its Spring 2026 in either June or July 2025 in Paris. The brand will showcase another Spring 2026 Capsule Collection in Paris in September 2025. Through these collections, the brand aims to create a global design label rooted in India and offering a distinctly contemporary yet classic vocabulary, notes Kothandaraman,

Brands-To-Retail 14/04/25