Bollywood star Kartik Aaryan has teamed up with India’s leading premium sock brand, Supersox as the brand’s new ambassador. Known for his captivating charm, versatile acting, and effortless style, Kartik perfectly represents the blend of fashion, innovation, and comfort that Supersox embodies.

Known for ability to make both formal attire, like a sharp tuxedo, and casual street-style outfits look stylish, Aaryan is a popular fashion icon. His partnership with Supersox further emphasizes his focus on premium quality, sophistication, and a modern edge. Just as Aaryan is redefining Bollywood stardom, Supersox is redefining everyday essentials for consumers who value elegance, quality, and innovation.

With his unique ability to connect with people of all ages, Aaryan perfectly embodies the spirit of Supersox, says Harsh, Director, Supersox. Through this collaboration, the brand pushes  boundaries to showcase the individuality and aspirations expressed by everyday items.

Catering to India’s evolving fashion preferences, Supersox is transforming the socks market in the country.  It uses unique materials like naturally antibacterial bamboo, combined with trendy patterns and high-quality designs to make its socks. The brand delivers exceptional quality and a touch of elegance in every pair, offering a wide range of socks for all age groups, ensuring both style and comfort.

Through this partnership, Supersox continues to cater to India's premium market while raising the standards of functional fashion. The collaboration signifies a shared commitment to pushing boundaries and making everyday wearables a celebration of personal style and innovation.

Building on its existing presence in Maharashtra and Gujarat, Surat-based manufacturer and exporter of women's ethnic wear, Parnika India plans to expand into southern and eastern India The company also aims to increase its revenues to Rs 160 crore by the FY25-26-end.

Founded in 1984, Parnika India is engaged in creating a direct manufacturing-to-retail pipeline, emphasizing quality and innovation throughout its process.

Operating on a business-to-business (B2B) model, the company intends to increase both its market reach and production capacity, which currently exceeds 500,000 pieces per month. Parnika India also engages in social initiatives, with a focus on empowering women through employment and entrepreneurial opportunities, aiming for at least 50 per cent female staff. The company is committed to maintaining high-standards and strengthening leaderdship team to support aggressive growth plans, states Vishal Pacheriwal, Managing Director, Parnika India

To ensure efficient logistics and supply chain management, Parnika India partners with reliable logistics providers. They have invested in advanced inventory and distribution systems to streamline order management, shipping, and warehousing. The company also utilizes technology to track and manage operations across multiple locations, facilitating timely delivery and seamless supply chain management.

Denim brand Spykar is launching an Eid campaign in collaboration with popular Indian digital content creator, Faisal Shaikh, also known as Faizu.

Titled ‘Eidi that always stays with you,’ the campaign aims to promote Spykar's denim collections as ideal gifts for the upcoming Eid festival.

In the campaign, Shaikh highlights his choice of Spykar for his Eid gifting, emphasizing the concept of meaningful gifts that endure beyond a fleeting moment. He shares his perspective on

‘Eidi that stays with you,’ connecting it to experiences, milestones, and everyday life.

Sanjay Vakharia, CEO, Spykar, states, the campaign intends to inspire people to select gifts with lasting significance. He compares the enduring nature of strong relationships to the lasting quality of denim, noting that good denim, like good relationships, evolves over time and becomes an integral part of one's identity.

Established in 1992, Spykar currently boasts over 2,250 retail touchpoints, including more than 300 exclusive brand outlets.

Partnering with the Indian Premier League (IPL) team, Chennai Super Kings (CSK), footwear brand Ludic has become their official footwear partner for the 2025 and 2026 seasons.

The brand has also launched a special CSK-inspired footwear collection comprising sneakers and sliders to celebrate this collection.

Through this partnership, Ludic aims to broaden its national reach by leveraging CSK's large and dedicated fan base. The brand plans to establish exclusive kiosks at all of CSK's home games at Chepauk Stadium to enhance fan engagement.

Ishit Jethwa, Founder, Ludic, states, an iconic franchise, CSK makes this collaboration a significant step in the brand's expansion. Established with aim to cater to the needs of young aspiring India, the partnership provides the brand with the required national exposure.

The collaboration aims to launch multiple products along with a series of engaging activities across online and offline platforms throughout the year.

The CSK collection is available for purchase on Ludic's website, various e-commerce platforms, and CSK's official online store.

US-based Prologis Inc, the world’s largest warehouse owner, plans to invest $500 million in India by 2026 to expand its warehousing portfolio. The company may double its investment within seven years, said chief investment officer Joseph Ghazal.

Prologis, which counts Amazon as its biggest client, aims to build and lease warehousing parks while also developing build-to-suit facilities. It plans to establish a presence in Delhi, Mumbai, Pune, Bengaluru, and Chennai. The company has already acquired three land parcels 200 acres in Sriperumbudur near Chennai, 40 acres in Hosur, and 30 acres in Hoskote in partnership with RMZ Corp.

Ghazal highlighted India's economic growth, regulatory support, and increasing consumption as key factors driving Prologis expansion. He noted that the Grade A warehousing market remains underserved, presenting significant growth opportunities.

Prologis entered India in 2023 after shelving earlier plans due to the 2008 financial crisis. The company manages a global portfolio of 1.3 billion square feet with $198 billion in assets.

Construction is underway at Sriperumbudur and Hoskote, with work set to begin at Hosur, said Vineet Sekhsaria, head of India, Prologis. The firm is open to partnerships to scale up operations.

Prologis will compete with Indospace, Blackstone-owned Horizon Industrial Parks, and ESR India. Experts see its entry as a major boost to India’s warehousing sector.

Russian designer Za Za will present their collection at the upcoming Lakmé Fashion Week (LFW), in partnership with the Fashion Design Council of India (FDCI), on March 28 at the Jio World Convention Centre in Mumbai.

This showcase is a part of the FDCI's Designer Exchange Program with the Russian Fashion Council, an initiative aimed at strengthening cultural connections between India and Russia.

Za Za's collection will feature darkly colored coats, bold statement capes, and structured tailored ensembles.

Sunil Sethi, Chairman, FDCI, says, the Council has been actively promoting cultural exchanges with various nations.  Its collaboration with the Russian Fashion Council, through this designer exchange program, will help further reinforce those ties.

A streetwear brand launched in 2020, Bonkers Corner plans to invest Rs 60 crore to establish a new sustainable manufacturing facility in Murbad, Maharashtra.

Expected to be operational within the next two years, the new manufacturing unit will span a across 600,000 sq ft.

Occupying 200,000 sq ft, the current manufacturing facility produces 200,000 pieces per month. The new faculty will increase this capacity to 400,000 pieces per month, states Shubam Gupta, Founder.

In addition to its online presence, Bonkers Corner also plans to invest an additional ₹40 crore to support its offline expansion plans.

The brand currently operates 13 stores – three in Pune, three in Mumbai, and one each in Guwahati, Ahmedabad, Surat, Hyderabad, Bangalore, Indore, and Lucknow. It plans to open 15 new stores in the upcoming fiscal year, focusing on North India.

All of the brand's stores are company-owned and company-operated. Its average store size ranges from 2,500 to 3,000 sq ft, and the capital expenditure (CAPEX) required to open one store is Rs 2.5 crore, explains Gupta.

Currently, the brand's direct-to-consumer (D2C) website accounts for 60 percent of its revenue, marketplaces contribute 10 per cent, and retail stores generate the remaining 30 per cent.

Presently, the brand offers oversized t-shirts, bottom wear, and a premium collection. Moving forward, it plans to expand into new categories, including women's wear, such as dresses, shirts, and denim, adds Gupta.

Currently, bottom wear accounts for 60 per cent of the brand's revenue, while t-shirts contribute the remaining 40 per cent.

Having experienced a 50 per cent Y-o-Y growth, Bonkers Corner has an EBITDA profitability of 16 per cent. The bootstrapped brand closed the last fiscal year with Rs 100 crore in revenue. This year, it plans to increase revenues to Rs 140 crore Rs 200 crore by the end of the next fiscal year.

Over the next two years, the brand also plans to expand internationally, starting with Dubai and Gulf countries, adds Gupta.

A prominent fashion and beauty retailer, Shoppers Stop has expanded its retail presence in Maharashtra by opening its inaugural store in Nagpur.

Situated in the Civil Lines area, the new store will showcase over 500 fashion and beauty brands spanning diverse categories. It will also provide premium services, including beauty makeovers and personalized shopping experiences.

Kavindra Mishra, Managing Director and CEO, Shoppers Stop, states, with its rich cultural heritage and expanding economy, Nagpur was a logical choice for the brand’s expansion. This new store in the city is designed to offer a carefully selected range of fashion, beauty, and lifestyle products, enhanced by outstanding customer service and exclusive experiences.

This Shoppers Stop location will bring exclusive access to international brands such as Calvin Klein, Armani Exchange, Cerruti, Tommy Hilfiger, Guess, and Aldo to the Nagpur region.

Birla Cellulose, a part of the Aditya Birla Group, made a striking impact at "Jaipur Times Fashion Week" with an exclusive showcase featuring its eco-conscious fabric, Livaeco. The collection, created in collaboration with Indoera, Juniper, and Holly Hock, highlighted a seamless blend of style and sustainability, reinforcing the brand’s commitment to responsible fashion.

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The highlight of the event was actress Tejasswi Prakash, who graced the runway as the showstopper for Livaeco. Known for her impeccable style and strong advocacy for sustainable fashion, she wore a specially curated ensemble that embodied the essence of fluid fashion with a lower environmental footprint.

Livaeco’s collection presented a fusion of tradition and modernity, offering stylish ensembles crafted with responsibly sourced fibers. These fabrics contribute to reduced water consumption and lower carbon emissions, making each garment an eco-friendly choice.

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Speaking about her association with Livaeco, Tejasswi Prakash said, “Fashion is an expression of identity, and it’s inspiring to see brands like Birla Cellulose making sustainability a part of style. This collection beautifully merges elegance with responsibility, and I’m thrilled to walk the ramp in a look that represents eco-conscious fashion.”

Manmohan Singh, Group Executive President and Chief Marketing Officer of Birla Cellulose, emphasized the brand’s vision, stating, “At Birla Cellulose, sustainability is an ongoing journey. Livaeco enhances our commitment with responsibly sourced raw materials, minimal water use, and low greenhouse gas emissions. Its unique traceability solution ensures complete source credibility, allowing consumers to make informed eco-friendly choices.”

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Jaipur Times Fashion Week served as a platform for innovation in fashion, and Livaeco’s showcase set new standards in sustainable couture. Bringing together designers, fashion enthusiasts, and industry leaders, the event underscored the transformative power of responsible fashion, reinforcing Livaeco’s role in shaping a greener future, one stylish step at a time.

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Business-to-consumer fashion fair, Sutraa launched a multi-brand shopping event in Raipur on March 21, 2025. Launched at the Babylon International, the event aims to connect emerging brands with shoppers in the Chhattisgarh state capital.

Showcasing spring and summer women's fashion, the event will run until March 23, 2025.  It will focus on premium labels to highlight Indian design and entrepreneurship.

On March 28, Sutraa will move to Kolkata to host a shopping fair at the city's Royal Bengal Room City Centre - 1. The Kolkata event will feature a similar product selection to the Raipur edition, with several West Bengal labels scheduled to participate.

Sutraa has traveled to various cities this March, holding fashion fairs in Patna, Kanpur, Hyderabad, Vizag, and Nagpur. The event organizer, Sutraa Exhibitions organizes exhibitions across India to help local brands increase visibility and connect with new customer demographics.

India’s leading winter wear brand, Monte Carlo has boosted the online revenues by 126 per cent by transitioning to premium e-commerce platform, Shopify Plus.

For a seamless migration from Laravel in just months, Monte Carlo partnered with Mojito Labs. The move enabled the brand to enhance user experience, leading to its online business expanding to 11 per cent of the brand’s total sales and transactions increasing by 115 per cent within three months.

By leveraging Shopify’s built-in features, Monte Carlo improved checkout efficiency with one-page checkout, reducing cart abandonment. The platform’s AI-driven upselling tools allowed personalized recommendations, such as pairing winter caps with jackets, boosting average order value. Additionally, a prebuilt Shopify theme ensured a visually appealing, mobile-friendly design, while faster page load speeds enhanced customer satisfaction.

Monte Carlo also utilized Shopify’s cloud hosting, eliminating the need for AWS hosting and reducing operational costs. Since migrating, the site has maintained 100 per cent uptime, even during peak shopping periods.

To further enhance customer experience, Monte Carlo integrated apps from the Shopify App Store, such as Matrixify for data management, Flits for customer wishlists, and Retafy for loyalty program management. The brand also introduced a 10 per cent cashback pop-up notification, automatically applying discounts at checkout, simplifying the shopping process.

These enhancements led to a 493 per cent increase in returning customers, demonstrating improved engagement and customer loyalty. Additionally, Monte Carlo cut server costs in half, reallocating resources to innovation.

With a fast, stable, and conversion-optimized website, Monte Carlo is now exploring new digital innovations, including faster delivery, virtual fitting rooms, and AI-driven personalization, as it gears up for international expansion.