Kraus Jeans targets major growth with EBO expansion

05 November 2025, Mumbai 

Leading Indian denim brand, Kraus Jeans is placing a big bet on expanding its exclusive brand outlet (EBO) network as it aims for significant financial growth. The company is strategically focused on increasing its physical retail footprint and is targeting a revenue of Rs 260 crore (approximately $31.2 million) by the FY26-end.

The primary driver of this revenue goal is the aggressive rollout of EBOs across India. By prioritizing company-owned and operated stores, Kraus Jeans can better control the customer experience, branding, and product presentation. This strategy typically includes focusing on high-potential urban and semi-urban centers to maximize reach and market penetration, using EBOs as a way to showcase the full product range and the specific lifestyle associated with the Kraus brand and gaining real-time insights from EBO customers to inform future product development and inventory management.

The Rs 260 crore revenue target by FY26 reflects a strong commitment to capitalizing on the growing demand for branded denim in India. Achieving this goal would require Kraus to significantly increase its market share and retail efficiency through its new EBO network.

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