23 October 2025, Mumbai
Denim and casual wear brand Stylox Fashion has successfully raised $340,000 (Rs 3 crore) from the Fashion Entrepreneur Fund (FEF). The funding was secured following the brand’s appearance on the fashion business reality show, Pitch To Get Rich.
Ritika and Vishal Mehra, Co-founders announced, the investment will significantly accelerate Stylox Fashion’s growth plans. The brand aims to double revenue and expand their retail footprint from 50 to 100 stores by the end of the current financial year.
Critically, the funding will also be used to expand the brand's direct-to-consumer (D2C) presence. Stylox Fashion is now undergoing a strategic shift, transitioning from a primarily business-to-business (B2B) model - where it focused on serving retailers - to one that prioritizes direct customer engagement.
The brand will strengthen its presence on leading digital platforms, including its own website, Myntra, Amazon, Flipkart, Ajio, and international sites like Styli (UAE). This D2C shift is aimed at increasing accessibility, enhancing client relationships, and allowing Stylox Fashion to capture a larger share of the booming online fashion market.
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