TechnoSport launches operations on M-Now

05 November 2025, Mumbai 

Activewear brand TechnoSport has officially launched on Myntra’s hyperlocal delivery service, M-Now, This move is part of the brand's strategy to strengthen its distribution network and capitalize on the growing urban demand for quick delivery.

The service is initially live in Bengaluru, with plans for rapid expansion to major metropolitan areas including Mumbai, Delhi, Kolkata, Hyderabad, and Pune. TechnoSport has debuted on the platform with more than 10 styles, focusing on affordable performance wear with an average price point of approximately Rs 430.

TechnoSport stated that its overall omnichannel rollout - starting with Myntra and extending to its own website - is designed to significantly improve both delivery speed and the overall customer experience.

The company has seen substantial success in the quick-commerce (Q-commerce) segment, reporting approximately 60 per cent volume growth on these platforms over the past six months. TechnoSport views Q-commerce as a major growth driver, projecting it will contribute about 15 per cent of its overall revenue in the coming years, with the total quick-commerce share expected to reach around 20 per cent.

LATEST FASHION NEWS