31 October 2025, Mumbai
India’s fastest-growing activewear brand, TechnoSport, has reached a major milestone in its nationwide expansion by launching two new Exclusive Brand Outlets (EBOs) in Gurugram, Haryana, and Erode, Tamil Nadu.
These additions bring the brand's total EBO count to 26, officially crossing the halfway point toward its ambitious goal of 50 outlets by the end of the current financial year, signaling its readiness for accelerated growth across the country.
The brand deliberately chose these two locations to bridge key geographies.
Located in Elan Epic Mall, the Gurugram store targets the young, fitness-driven population of North India with specialized, localized winterwear collections. Meanwhile, the Erode outlet reinforces TechnoSport’s existing strength in South India, leveraging the Tier-II city's rising fitness culture and strong economic base to engage customers outside major metropolitan areas.
Both expansive stores are designed to provide a modern, immersive shopping experience, showcasing the brand's full range of performance activewear crafted specifically for Indian conditions.
Puspen Maity, CEO, emphasizes, by connecting diverse markets like Gurugram and Erode, the company is moving closer to its mission of becoming India's most accessible and trusted activewear brand. Supported by impressive business momentum, including EBO revenues doubling year-on-year and an exceptional 83 per cent conversion rate on walk-ins, TechnoSport remains firmly on track to hit its Rs 600 crore revenue target for FY 2025–26.
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