Soch capitalizes on ethnic wear growth in North India with new store in Noida

Women’s ethnic occasionwear retailer Soch is accelerating its retail presence across North India with new store formats in high-density commercial hubs like Noida. This physical rollout comes as modern organized retail reshapes India’s women's apparel landscape, where wedding and festive occasionwear continues to dominate high-street footfalls.

Capitalizing on high-yield unit economics and omnichannel synergies

The expansion relies heavily on Franchise Owned Franchise Operated (FOFO) store deployment across Tier-1 trade zones. Standard EBO formats of 800 sq ft to 1,500 sq ft to deliver gross margins between 38 per cent and 50 per cent. These stores are linked with ‘endless aisle’ digital tools and AI demand forecasting to improve inventory throughput and average order value.

Scaling physical touchpoints in high-density metros allows the brand to deepen customer conversion while leveraging digital integration for inventory efficiency, notes Vinay Chatlani, CEO, Soch.

Case Study: DLF Mall of India store unit

The store at DLF Mall of India as a benchmark for high-yielding retail operations, capitalizing on intense seasonal demand. Fortnightly inventory rotations drive consistent repeat footfalls and elevate sell-through metrics compared to legacy seasonal models.

Generating over Rs 500 crore revenue in FY26

Soch operates over 175 exclusive stores across 70 cities in India, Canada, and Malaysia. Founded in 2005, the bootstrapped brand specializes in sarees, kurtas, and lehengas. Financial milestones include crossing Rs 500 crore in FY26 revenue, backed by a 65 per cent