- 1. Myntra experiences leadership transition as Sunder Balasubramanian quits as CMO
- (Retail)
- Myntra is experiencing a high-profile executive departure as Chief Marketing Officer Sunder Balasubramanian steps down after nearly four years leading the fashion and lifestyle platform's growth and branding ...
- Created on 30 September 2026
- 2. Myntra enlists Bollywood icons Alia Bhatt and Ranbir Kapoor for festive campaign
- (Brands-To-Retail)
- Myntra is aggressively scaling its marketing expenditure ahead of the peak festive shopping season, securing power-couple Alia Bhatt and Ranbir Kapoor as the anchor faces for its latest brand campaign. ...
- Created on 28 September 2026
- 3. Myntra expands festive workforce to support peak e-commerce demand
- (Brands-To-Retail)
- Leading online fashion retailer Myntra has initiated a massive expansion of its temporary workforce, bringing on over 26,000 seasonal personnel to support operations ahead of its flagship Big Fashion Festival. ...
- Created on 24 September 2026
- 4. Myntra expands premium international market portfolio with Sisley launch
- (Retail)
- Leading Indian fashion e-commerce platform Myntra has officially integrated Benetton Group’s iconic Italian contemporary brand Sisley into its digital catalog. The strategic partnership introduces Sisley’s ...
- Created on 21 September 2026
- 5. Vero Moda collaborates with Myntra for new Marilyn Monroe capsule collection in India
- (Brands-To-Retail)
- Owned by the Bestseller Group, Vero Moda has collaborated with e-commerce major Myntra to launch an exclusive Marilyn Monroe capsule collection across the Indian market. The limited-edition apparel line ...
- Created on 02 September 2026
- 6. Myntra unveils next-gen commerce at Tech Threads 2026
- (Update)
- Myntra convened premier apparel, beauty, and lifestyle labels at its flagship annual summit, Tech Threads 2026, in Bengaluru to chart the future of automated e-commerce. The conclave spotlighted the rising ...
- Created on 01 September 2026
- 7. Myntra unveils AI and hyperlocal fulfillment frameworks at Tech Threads 2026
- (Retail)
- Leading fashion and lifestyle marketplace Myntra hosted its annual brand conclave, Tech Threads 2026, centering on the theme 'Where Velocity Meets Voice' to showcase an advanced suite of artificial intelligence ...
- Created on 28 August 2026
- 8. Myntra leverages flash-sale urgency with limited one8 capsule collection
- (Brands-To-Retail)
- The Indian fashion e-commerce sector is increasingly utilizing high-velocity scarcity marketing to capture consumer attention during competitive promotional cycles. Homegrown digital retail major Myntra ...
- Created on 19 August 2026
- 9. Myntra scales global portfolio with new brand launch
- (Retail)
- ... on a growing consumer appetite for expressive global styles, homegrown e-commerce major Myntra has introduced Barcelona-based fashion label Desigual's apparel collection. This rollout follows the successful ...
- Created on 19 August 2026
- 10. Myntra, Flipkart and others build AI firewalls as retail data risks rise
- (Retail)
- ... APIs and zero-trust external access Customer service Returns, queries and fraud detection Masked personal data and restricted database access Myntra’s privacy-first ...
- Created on 17 August 2026
- 11. Myntra expands M-Now service with new brands on board
- (Brands-To-Retail)
- E-commerce major Myntra has scaled its ultra-fast delivery service, M-Now, expanding rapid fulfillment across fashion, apparel, and personal care segments. Skincare brand La Pink joined the platform to ...
- Created on 16 August 2026
- 12. Myntra elevates Sharon Pais to head platform as quick commerce reshapes fashion e-commerce
- (Retail)
- In a strategic leadership transition within the Flipkart Group, Sharon Pais has been appointed as Head, Myntra, succeeding outgoing Nandita Sinha, CEO. Taking charge following a solid fiscal period, Pais ...
- Created on 31 July 2026
- 13. Myntra expands seller base to leverage rise in festive demand
- (Retail)
- Fashion e-commerce platform Myntra is expanding its seller base by onboarding over 400 West Bengal-based manufacturers, artisans, and regional retailers ahead of the Durga Puja shopping cycle. To capture ...
- Created on 28 July 2026
- 14. Myntra expands premium retail portfolio with Sisley India launch
- (Brands-To-Retail)
- Business-to-business wholesale arm of the e-commerce major, Myntra Jabong India has finalized a master franchise agreement with the Benetton Group to introduce the premium fashion brand Sisley to the Indian ...
- Created on 23 July 2026
- 15. Myntra accelerates fashion commerce with AI integration across operations
- (Brands-To-Retail)
- Major fashion e-commerce leader Myntra has successfully compressed its engineering and product deployment timelines by 40 per cent over the past year by embedding large language models directly into its ...
- Created on 21 July 2026
- 16. Myntra scales luxury fragrance footprint with Chloé launch
- (Retail)
- Myntra Beauty has further solidified its position in the premium retail segment by onboarding the iconic French fragrance house, Chloé, to its Luxe storefront. This strategic inclusion introduces nearly ...
- Created on 14 July 2026
- 17. Myntra intensifies market penetration with data-driven campaign
- (Retail)
- Myntra has launched its ‘Mega Savings Sale’ for July 2026, marking a strategic shift toward sustained demand generation beyond its traditional flagship event windows. Moving away from the conventional ...
- Created on 13 July 2026
- 18. Myntra targets growth and agility with a focus on human-centric workplace
- (Brands-To-Retail)
- India’s leading fashion and lifestyle platform, Myntra has effectively transitioned its corporate culture from traditional office-based operations to a ‘talent-first’ high-performance ecosystem. Centered ...
- Created on 03 July 2026
- 19. Myntra leverages AI-led merchandising precision to expand men’s casualwear
- (Brands-To-Retail)
- Myntra is increasingly leveraging sophisticated algorithmic modeling to overhaul its men’s casualwear segment, moving away from traditional seasonal planning toward a dynamic, demand-responsive inventory ...
- Created on 01 July 2026
- 20. Myntra expands 'M-Now' service to capture festive quick commerce deman
- (Brands-To-Retail)
- Myntra has intensified its infrastructure expansion for its instant delivery segment, ‘M-Now,’ leveraging high-decibel seasonal marketing like its Father's Day campaign to lock in market share. The Flipkart-backed ...
- Created on 19 June 2026
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