Myntra Beauty has further solidified its position in the premium retail segment by onboarding the iconic French fragrance house, Chloé, to its Luxe storefront. This strategic inclusion introduces nearly 30 distinct fragrance variants from the brand’s celebrated Eau de Parfum, Nomade, and Lumineuse collections to the Indian market. With price points commencing at INR 9,000, the launch caters to a burgeoning cohort of affluent Indian consumers who view premium fragrances not merely as grooming essentials, but as vital instruments of personal branding and self-expression. By offering these scents in various sizes ranging from 30ml to 100ml, Myntra is effectively addressing both the demand for accessible luxury and the gifting market.
Tapping into a resurgent fragrance economy
The integration of a heritage brand like Chloé underscores a significant shift in India’s beauty landscape, where consumer preferences are migrating toward global luxury standards. Deepak Joshi, Senior Director of Category Management for Beauty and Personal Care at Myntra, notes that today's Indian beauty enthusiasts are highly discerning, globally aware, and increasingly seek premium brands that align with their personal identity. This move is part of Myntra’s broader initiative to bridge the gap between international innovation and local demand. By leveraging its expansive distribution infrastructure, which reaches both major metropolitan hubs and emerging Tier-II and Tier-III markets, Myntra is facilitating a discovery-led shopping experience that enables global luxury houses to attain meaningful scale within the Indian subcontinent.
Focusing on tech-enabled personalization
Myntra is a premier Indian destination for fashion, beauty, and lifestyle e-commerce, offering a curated catalog of global and domestic brands. The platform focuses on tech-enabled discovery, personalization, and rapid delivery. Through its Luxe storefront, Myntra continues to expand its premium beauty portfolio to capture the growing aspirational market.
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