- 1. Clovia capitalizes on material science for premium shapewear expansion
- (Apparel)
- 19 May 2026, Mumbai The domestic intimate apparel market is transitioning from simple structural support to advanced material science. Responding to this demand, direct-to-consumer lingerie brand Clovia ...
- Created on 19 May 2026
- 2. Clovia launches new bra recycling initiative. ‘BYOB-Bring Your Old Bra’ with Respun
- (Apparel)
- 11 August 2025, Mumbai A leading Indian brand for lingerie and personal care, Clovia has launched a new bra recycling initiative titled, ‘BYOB – Bring Your Old Bra. ’ Read our latest issue Launched ...
- Created on 11 August 2025
- 3. Clovia partners Zepto to redefine lingerie shopping in India
- (Brands-To-Retail)
- Leading Indian brand specializing in lingerie, sleepwear, and personal care, Clovia has partnered with quick commerce company, Zepto to transform the shopping and delivery experience for intimate wear ...
- Created on 09 April 2025
- 4. Clovia launches digital campaigns to unveil new collection
- (Apparel)
- 15 January 2025, Mumbai A lingerie, sleep, and personal care brand, Clovia has launched digital campaigns with Bigg Boss OTT Season 3 participants Khanzaadi and Sana Makbul respectively to unveil its ...
- Created on 15 January 2025
- 5. Clovia’s revenues rises in FY24
- (Apparel)
- 09 December 2024, Mumbai One of India’s leading lingerie and apparel brands, Clovia’s revenues increased to Rs 450 crore in FY24. Besides, the brand also expanded its general trade model to 2,000 multi-brand ...
- Created on 09 December 2024
- 6. Clovia launches new sleepwear collection with cartoon character Garfield
- (Apparel)
- 12 July 2024, Mumbai Lingerie and loungewear brand Clovia has partnered with beloved cartoon character Garfield to launch a new sleepwear collection. Featuring 100 per cent cotton t-shirts and pyjama ...
- Created on 12 July 2024
- 7. Clovia appoints Manushi Chillar as new brand ambassador
- (Lifestyle)
- Clovia has appointed former Miss World and rising Bollywood star Manushi Chhillar as its newest brand ambassador. A significant milestone for Clovia, this collaboration aims to foster relatable conversations ...
- Created on 15 May 2024
- 8. Neha Kant uplifts fashion at Clovia
- (Apparel)
- Neha Kant's journey from a small town to the helm of Clovia, a disruptive force in India's lingerie market, culminates in a remarkable acquisition by retail giant Reliance, valued at Rs 950 crore. Raised ...
- Created on 10 May 2024
- 9. Clovia records impressive revenue growth, reaching Rs 291.71 cr in FY'23
- (Brands-To-Retail)
- 24 November 2023, Mumbai In the fiscal year ending March 2023, Delhi-based lingerie retailer Clovia recorded an impressive 70 per cent increase in revenues, reaching Rs 291.71 crore compared to the previous ...
- Created on 24 November 2023
- 10. Clovia builds up digital presence
- (Start-Up)
- 18 February 2023, Mumbai Clovia’s digital media marketing is centered around social media, content marketing and performance marketing. Catering to its young target audience who are more active on ...
- Created on 17 February 2023
- 11. Clovia hits 50 store mark, aims 50 more
- (Apparel)
- 14 February 2023, Mumbai Clovia has opened a store in Chandigarh. The new Chandigarh store measures 550 sqft and has a bright, youthful interior. The store which offers a differentiated retail experience ...
- Created on 13 February 2023
- 12. Chandigarh gets new Clovia
- (Start-Up)
- 8 February 2023, Mumbai Clovia has opened a store in Chandigarh. Spread across 550 sqft, this is Clovia’s second store in Chandigarh and eleventh in Punjab and the fiftieth overall. The store offers ...
- Created on 08 February 2023
- 13. Clovia appoints marketing head
- (Start-Up)
- 19 January 2023, Mumbai Nikhil Gulati has joined Clovia. He will head the brand marketing for Clovia with an aim to make the brand a household name in India and a leader within the category. He will ...
- Created on 19 January 2023
- 14. Clovia revenue up
- (Retail)
- 07 January 2023, Mumbai Clovia’s revenue went up 67 per cent in fiscal year 2022 compared to fiscal year 2021. Tier II and III towns account for 60 per cent of the lingerie and innerwear brand’s business. ...
- Created on 07 January 2023
- 15. Shraddha Kapoor new face of Clovia
- (Brands-To-Retail)
- Clovia has named actor Shraddha Kapoor as brand ambassador. With this association, the brand hopes to bring about a change in perception and spread a positive message among its target audience. She ...
- Created on 08 December 2022
- 16. Clovia: Launches Gurugram offline store
- (Brands-To-Retail)
- 19 October 2022, Mumbai: Clovia is a lingerie brand that manufactures and sells fashion lingerie and shapewear launches its brick-and-mortar maiden exclusive brand outlet (EBO) in Gurugram, Delhi NCR ...
- Created on 19 October 2022
- 17. Clovia opens EBO at Gurugram
- (Apparel)
- 19 October 2022, Mumbai: Clovia has opened an exclusive brand outlet at Gurugram. The 757 sqft store houses the complete range of Clovia’s lingerie, sleepwear, activewear as well as the newly launched ...
- Created on 19 October 2022
- 18. Reliance Retail’s acquisition of Clovia signals India’s growing innerwear market
- (Apparel)
- ... acquired an 89 percent stake in online lingerie retailer Clovia, almost two years after it acquired stakes in Zivame and Amante. Through this acquisition Reliance Retail aims to fix the price point ...
- Created on 25 April 2022
- 19. Clovia: A new dimension to business
- (Brands-To-Retail)
- 01 April 2022, Mumbai: Clovia India’s leading brand for women’s activewear, innerwear, loungewear, and personal care, Clovia recently forayed into new markets with the launch of its ten new stores, ...
- Created on 02 April 2022
- 20. Reliance Retail Ventures acquires equity stake in Clovia
- (Apparel)
- 22 March 2022, Mumbai: Reliance Retail Ventures (RRVL) has acquired an 89 percent equity stake in Purple Panda Fashions, which owns and operates the Clovia business. The stake sale was worth Rs 950 ...
- Created on 22 March 2022
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