... now being led by a ‘Bharat surge,’ where shoppers in cities like Bengaluru and Indore are demanding ‘Butter Belle’ yellows and muted charcoal tones over traditional brights.
This shift reflects a multifaceted ...
... combined with Indian designs and patterns and other fusion fashion styles is now flying off the shelves.
Fusion wear and its growing popularity in India
The best bit is that today we have INDOWESTERN ...
... to Indo-western clothing by storm and the popularity of social media platforms like Instagram, Pinterest and TikTok has made life easier for most brands to get media coverage and be liked and loved. The ...
... suit sets, lehengas, bottom wear, dupattas, and more. Now, it is all set to make a name for itself in the Indo-western clothing sector as well. The new clothing line will be blending styles from ethnic ...
28 May 2022, Mumbai:
Taamara – an Ethnic- Indo-Western fashion wear brand, to unveil its collection.
Trendy and affordable ethnic wear for the everyday go-getter, with a special focus on styling everyday ...
02 July, Mumbai 2025
Expanding its retail footprint in India, contemporary fashion and lifestyle brand, Banana Club has opened its newest store at Phoenix Citadel in Indore.
Renowned for its bold, ...
13 May, Mumbai 2025
Released in all stores across India, Gant’s new Spring/Summer 2025 visual merchandising campaign, ‘Modern Mariner – A Gant Voyage’ introduces a fresh window display concept that aligns ...
04 December 2024, Mumbai
Expanding its retail presence in India, apparel and footwear brand Skechers has opened its fifth store in Indore, Madhya Pradesh.
Inaugurated by Bollywood actor and Skechers ...
18 September 2024, Mumbai
Leading Indian men’s fashion brand Snitch has launched its 24th store in Indore, located at Phoenix Citadel Mall. The 2,545-square-foot space enhances the city’s vibrant fashion ...
... in 2026) from an estimated value of Rs 1,11,467 crore (US $17.5 billion in 2016). Women's clothing in India includes innerwear, western clothing, Indowestern clothing, and ethnic clothing.
Changing fashion ...
... is draping. Be it a sari or a dhoti, Indian dress patterns often include a lot of pleats. This pattern has been creatively adopted in forming ruffle crop tops and drapes for gowns. Indo-western outfits ...
20 September 2022, Mumbai:
Indifusion is an amalgamation of Indian tradition with international fashion. The Indo-western brand utilizes design, colors, texture, and fabrics from both Indian and Western ...
... in trendy western dresses and cord sets made with Indian fabrics.
RELATED NEWS . The Western Stack: To conduct multi-brand pop-up shopping event
ALSO READ . Taamara – An Ethnic- Indo-Western ...
... Ishita and Vedica will launch its B2C event.
RELATED NEWS . Ethnic wear brand Kiaasa widens range to add Indo-western wear, kids wear
ALSO READ Affordable Ready To Wear Line!
The showing is ...
09 February 2022, Mumbai:
Shares of Indo Count Industries hit an eight-month low, down 4 per cent at Rs 204 on the BSE in Wednesday’s intra-day trade, falling 14 per cent in the past three trading days ...
... inaugurated 10 EBOs within a single 10-day window. TechnoSport successfully achieved its FY26 milestone of 50 operational stores by March 2026 and is now tracking toward a 135-store network by next year. ...
15April 2026, Mumbai
The competitive dynamics of India’s value fashion segment have shifted as Citykart completes a rapid deployment of 22 new stores within a 40-day window. This operational sprint brings ...
... The brand’s focus on ‘Neo-Heritage’ designs - modernizing traditional motifs like Mangalsutras for professional wear - addresses a critical gap in the Western market for versatile, Indo-Western hybridity. ...
... ‘The Ticking Shelf,’ where nearly 24 per cent of on-shelf apparel inventory is now classified as aging beyond its optimal selling window. To mitigate this, brands are leveraging AI-native supply chains ...
23 March 2026, Mumbai
The Indian menswear market is at an inflection point, as the organized fast fashion segment grows past traditional unbranded retail, reshaping the Rs 19,800 crore menswear market. ...