13 March 2026, Mumbai
Kraus Jeans has officially launched its Spring-Summer 2026 collection, titled ‘Sunbound,’ signaling a fresh strategic direction focused on modern femininity and optimized comfort. ...
14 February 2026, Mumbai
As of February 13, 2026, the women’s denim landscape in Delhi-NCR has witnessed a strategic shift as Kraus Jeans officially opened its doors on the second floor of Vegas Mall, ...
05 November 2025, Mumbai
Leading Indian denim brand, Kraus Jeans is placing a big bet on expanding its exclusive brand outlet (EBO) network as it aims for significant financial growth.
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03 October 2025, Mumbai
Popular homegrown Indian denim and fashion brand, Kraus Jeans has launched its newest exclusive store in the Rajouri Garden Mall, New Delhi.
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13 June, Mumbai 2025
Indian women's denim and western wear brand Kraus Jeans has increased its EBO count across India to 15 by opening two new outlets in Delhi.
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Located at City Center, ...
17 December 2024, Mumbai
A leading lifestyle brand specialising in casual wear, Kraus Jeans has expanded its presence by opening the brand’s ninth store at City Center Mall in Mangalore.
Offering a ...
Kewal Kiran Clothing (KKCL) has forayed into the women’s denim segment with the acquisition of a 50 per cent stake in Kraus Casuals, the owner of women’s denim wear brand ‘Kraus,’ for Rs 167 crore ($20 ...
KewalKiran Clothing Limited (KKCL), a prominent player in the fashion industry, has made headlines with its strategic acquisition of a 50 per cent stake in Kraus Casuals Private Limited (KCPL), signaling ...
Kewal Kiran Clothing Ltd (KKCL) is in advanced talks to acquire Kraus Jeans, a women-focused casual fashion brand.
On its success, the deal would give KKCL a strong foothold in the women's denim market, ...
... Kraus to capture women’s western wear, expanding its Exclusive Brand Outlet (EBO) network to 623 stores. By emphasizing innovation-led brand building and higher realizations per piece, KKCL has maintained ...
... management’ and noted, the integration of the Kraus brand is successfully broadening the company’s appeal as a multi-category fashion house for both men and women.
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Navigating ...
... the fast-growing women's and kidswear segments:
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Kraus (women’s denim): In June 2024, KKCL acquired a 50 per cent stake in Kraus Casuals. This move provided an immediate and strong entry ...
... per cent.
Founded in 1981, KKCL owns iconic brands like Killer, Integriti, LawmanPg3, Easies, Junior Killer, and Kraus.
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The company boasts a strong national presence with over 650 ...
... Lawman, Easies, Junior Killer & Kraus.
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With 652 Exclusive Brand Outlets and over 80 distributors covering 3,000+ MBOs spread across India and presence across national chain stores, ...
... by strong volume expansion and an uplift in realizations, reflecting deeper market penetration and brand affinity. The integration of the Kraus brand continues to bolster their position as a multi-category ...
... addition of women’s casual wear brand Kraus and Junior Killer provides the company an edge to transform into a brand powerhouse with portfolio across age and gender.
The company was able to withstand ...
... season to leverage the high demand during this period, adds Jain.
KKCL recently acquired a 50 percent stake in women's jeans maker Kraus, with the goal of doubling the company's revenue over the next three ...
... the fast-growing women's and kidswear segments:
Fashion Guru
Kraus (women’s denim): In June 2024, KKCL acquired a 50 per cent stake in Kraus Casuals. This move provided an immediate and strong entry ...
14 February 2026, Mumbai
As of February 13, 2026, the women’s denim landscape in Delhi-NCR has witnessed a strategic shift as Kraus Jeans officially opened its doors on the second floor of Vegas Mall, ...