- 1. Institutional era begins at Bewakoof as founder Prabhkiran Singh resigns as CEO
- (Apparel)
- https://www.dfupublications.com/index.php/component/search/?searchword=bewa&searchphrase=all&Itemid=21625 February 2026, Mumbai After a 14-year tenure that transformed a bootstrapped startup into a cornerstone ...
- Created on 25 February 2026
- 2. Bewakoof opens new store for young and style-conscious shoppers in New Delhi
- (Apparel)
- 28 June, Mumbai 2025 Popular direct-to-consumer (D2C) fashion and lifestyle brand, Bewakoof has opened its newest store in Rohini, New Delhi. Located on the first floor of the Unity One Mall, this new ...
- Created on 28 June 2025
- 3. Vegas Mall adds Libas and Bewakoof to fashion portfolio
- (Apparel)
- 28 February 2025, Mumbai Expanding its retail offerings, Vegas Mall has added brands Libas and Bewakoof to its fashion portfolio. A specialist in contemporary ethnic apparel, Libas has opened on the ...
- Created on 28 February 2025
- 4. Bewakoof launches new flagship store in Bengaluru
- (Apparel)
- 09 November 2024, Mumbai Renowned brand Bewakoof unveiled its latest flagship store near Brigade Road in Bengaluru. The store offers an unbeatable combination of fashion, fun, and exclusive deals. The ...
- Created on 09 November 2024
- 5. Aditya Birla acquires Bewakoof
- (Start-Up)
- 21 February 2023, Mumbai Aditya Birla Fashion and Retail has bought Bewakoof. The acquisition was done through a subsidiary, Aditya Birla Digital Fashion Ventures. Bewakoof has now become a step-down ...
- Created on 21 February 2023
- 6. ABFRL buys Bewakoof
- (Apparel)
- 26 November 2022, Mumbai: Aditya Birla Fashion and Retail is set to acquire apparel and accessories brand Bewakoof. Bewakoof, founded in 2012, one of the first D2C brands in the country and operates ...
- Created on 26 November 2022
- 7. Bewakoof Brands initiates negotiations to raise capital
- (Start-Up)
- 22 August 2022, Mumbai To raise capital and stay afloat Bewakoof Brands has initiated negotiations with Amazon Fashion, Flipkart’s online fashion marketplace Myntra, and US private equity firm Advent ...
- Created on 22 August 2022
- 8. Bewakoof.com to have more brands
- (Apparel)
- 15 December 2021, Mumbai: Bewakoof plans to host around 150 brands on its platform. The youth-focused direct-to-consumer marketplace launched with an aim to help customers discover unique, creative, ...
- Created on 15 December 2021
- 9. Bewakoof enters street wear segment with a new collection, ‘Seedhe Gully Se’
- (Brands-To-Retail)
- 03 December 2021, Mumbai: Bewakoof stepped into streetwear with a new collection, ‘Seedhe Gully Se’ inspired by the streets of India. As a part of its scale-up strategy, the direct-to-consumer firm ...
- Created on 03 December 2021
- 10. Bewakoof.com,D2C brand forays streetwear segment, aiming at Rs 2,000 crore sales by 2025
- (Lifestyle)
- 01 December 2021, Mumbai: Direct-to-consumer (02C) firm Bewakoof, which selis apparel and accessories, has entered the street wear segment, as part of its strategy to expand its partfolia with an ...
- Created on 01 December 2021
- 11. Bewakoof.com onboards actors 'Sidharth Malhotra & Fatima Sana Shaikh' for digital promotio
- (Fashion)
- 12 November 2021, Mumbai: Bewakoof is set to roll out its latest digital promotion campaign of the brand across its digital platforms by signing celebs 'Sidharth Malhotra & Fatima Sana Shaikh'. The ...
- Created on 12 November 2021
- 12. Sidharth Malhotra and Fatima Sana Shaikh star in the Bewakoof ad
- (Fashion)
- 11 November 2021, Mumbai: Bewakoof, a direct-to-consumer (D2C) apparel business, has hired Bollywood celebrities Sidharth Malhotra and Fatima Sana Shaikh for the 'Never Change' digital campaign. The ...
- Created on 11 November 2021
- 13. 'Bewakoof' teams up with Coca Cola for a new apparel rang
- (Insight)
- 9th September 2021, Mumbai: Indian D2C fashion brand Bewakoof and Coca Cola have teamed up to launch an exclusive fashion apparel merchandise range in the Indian market. The Bewakoof x Coca-Cola range ...
- Created on 09 September 2021
- 14. Bewakoof.com announces Peppy Pink as color of month
- (Fashion)
- 6th September 2021, Mumbai: Leading D2C fashion brand Bewakoof.com has announced Peppy Pink as the color of the month and has launched a new collection in the color. Launched 18 months ago, ‘color of ...
- Created on 06 September 2021
- 15. Bewakoof to accelerate growth with new marketing, technology & brand investments
- (Apparel)
- 26th August 2021, Mumbai: India’s largest D2C fashion brand Bewakoof.com plans to accelerate its growth plans by investing in marketing, branding, technology and talent acquisition. As per a BW Disrupt ...
- Created on 26 August 2021
- 16. Bewakoof.com eyes Rs 1,000 crore revenues in 2 years, forays into new categories
- (Apparel)
- Youth-focused D2C brand, Bewakoof expects revenues to grow to Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms. ...
- Created on 15 July 2021
- 17. Sanya Malhotra, Bollywood actor named Bewakoof’s brand ambassador
- (News)
- Bollywood actor Sanya Malhotra has been named as the new brand ambassador by direct-to-consumer (D2C) fashion brand Bewakoof. Malhotra will be seen promoting the brand in a series of digital videos. As ...
- Created on 07 July 2021
- 18. RajkummarRao roped in as brand ambassador for bewakoof.com
- (Apparel)
- RajkummarRao has been roped as the brand ambassador for bewakoof.com Known for his different and eclectic choices whether movies for big screen or OTT, Raohas done thought-provoking roles like Newton ...
- Created on 12 June 2021
- 19. D2C brand Bewakoof raises Rs 30 crore funds from IvyCap Ventures
- (Insight)
- Direct to consumer or D2C fashion brand Bewakoof has raised funds worth Rs 30 crore from IvyCap Ventures. As per reports, the brand will utilize the funds to streamline its operations, which were severely ...
- Created on 19 March 2021
- 20. Bewakoof plans to raise Rs 100 crore to fuel expansion, diversify portfolio
- (Insight)
- Bewakoof, the online apparel retailer is planning to raise Rs 100 crore funds in order to expand its retail presence and diversify product basket. On the cards are investments in technology, new products ...
- Created on 14 January 2021
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