... both teenagers and adults. This launch follows a broader strategic mandate for the brand to consolidate its market share in the premium accessories segment, leveraging both its direct-to-consumer digital ...
In a notable shift within India’s direct-to-consumer (D2C) landscape, actor Kareena Kapoor Khan has formalized her association with homegrown footwear and accessories brand Fizzy Goblet by acquiring a ...
... a disciplined approach, targeting 20–25 per cent annual growth with sustainable profitability expected from the second half of FY27. By concentrating on direct-to-consumer relationships and custom-order ...
... artisans while ensuring our garments adapt to a fast-paced lifestyle, says a spokesperson for the brand. By utilizing a direct-to-consumer model that engages weaving clusters across Rajasthan, Gujarat, ...
... rates.
The direct-to-consumer model has also enabled brands to bypass multiple layers of traditional distribution, allowing them to invest more aggressively in product development, customer acquisition, ...
... a technological choice.
Why D2C brands are moving offline
The strongest evidence of retail convergence is emerging from India’s Direct-to-Consumer sector. For years, D2C brands achieved rapid growth ...
... rather than direct-to-consumer e-commerce. At the other end of the spectrum, Shoppers Stop’s direct online business has remained negligible, highlighting the challenges traditional department stores face ...
As the Indian direct-to-consumer (D2C) fashion and apparel sector consolidates, its revealing a sharp departure from the hypergrowth narrative that defined the pandemic years. Between 2020 and 2022, abundant ...
... alternatives. By prominently featuring its summer-ready cotton collections and sustainable silhouettes, BIBA is successfully defending its market position against the surge of Direct-to-Consumer (D2C) ...
... moved beyond a purely direct-to-consumer focus, the brand is now aggressively expanding its presence across over 200 partner retail outlets nationwide to improve visibility and accessibility. This hybrid ...
... or collapses under fixed-cost pressure.
Data now confirms that this is no longer a fringe founder experiment. Direct-to-consumer (D2C) brands accounted for 27 per cent of India’s total retail leasing ...
... or collapses under fixed-cost pressure.
Data now confirms that this is no longer a fringe founder experiment. Direct-to-consumer (D2C) brands accounted for 27 per cent of India’s total retail leasing ...