Kisna hits 150-store milestone with 200-outlet Diwali target
23 April 2026, Mumbai
Kisna Diamond and Gold Jewelry has formally crossed the 150- EBO threshold as of April 2026, marking a pivotal expansion in India’s organized luxury sector. During the auspicious period of Akshaya Tritiya, the brand inaugurated several key showrooms, including a massive 3,600-sq ft flagship in Behrampur, signaling a strategic focus on high-potential urban clusters in Uttar Pradesh and Odisha. This growth trajectory is part of a broader ‘Har Ghar Kisna’ mission aimed at transitioning traditional consumers from unorganized local smiths to certified, branded natural diamond jewelry.
Workforce expansion and the digital-first consumer pivot
To sustain this rapid scaling, Kisna is currently executing a massive recruitment drive to onboard 1,200 new employees during the FY25-26. This human capital investment is specifically designed to support an omnichannel pivot, targeting Gen Z and modern women who now influence nearly 45 per cent of discretionary jewelry spending. By integrating AI-assisted design tools and influencer-led storytelling, Kisna is preparing to reach a 200-showroom milestone by Diwali 2026. Ghanshyam Dholakia, Founder and Managing Director, emphasized, this expansion is backed by a robust manufacturing ecosystem in Surat, ensuring that the 12,000+ design portfolio remains both locally relevant and internationally competitive as India becomes the world's second-largest natural diamond market.
Launched in 2005 by the Hari Krishna Group, Kisna is a leading Indian jewellery brand with over 150 exclusive showrooms and 1,500 shop-in-shop touchpoints. Specializing in hallmarked gold and certified natural diamonds, the brand focuses on Tier-II and Tier-III markets. Kisna is currently targeting a ₹500 crore revenue milestone through aggressive EBO expansion and omnichannel integration.
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