Spykar launches new campaign to celebrate India's youth spirit
26 September 2025, Mumbai
Leading homegrown Indian denim brand, Spykar Lifestyle has launched its latest national campaign, ‘Daur Apna Hai’ (Our Time Has Come). A powerful celebration of the young and vibrant spirit driving modern India, this campaign reflects the brand’s belief, this is the country’s moment to shine on the global stage.
The campaign champions the confidence, self-expression, and pride of this new generation, echoing Spykar’s own journey as a trusted denim brand known for its authenticity and its reputation for providing the perfect fit for Indian body types.
The campaign was launched with a high-energy music video featuring an original rap anthem. This track was created in collaboration with artists Wicked Sunny, Dharmik, and the Vixens Crew, and its infectious rhythm is already resonating with youth audiences. The song celebrates the grit, talent, and ambition of today's young people, reinforcing the campaign’s core message.
Sanjay Vakharia, Co-founder and CEO, Spykar Lifestyle, affirms, the brand has always represented young and restless Indian spirit - self-made, unapologetic, and ambitious. Daur Apna Hai stems from the same philosophy.
The rap anthem is just the first step in a larger, exciting new chapter for the brand. As India’s youth continues to push boundaries and redefine success, the brand empowers them with style and confidence that is proudly Indian. It will unveil more initiatives, collaborations and stories to celebrate Indian creativity, he adds.
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