Bata India accelerates sneaker launch and franchise growth under 2030 expansion plan

Bata India is overhauling its retail assortment to capture Gen Z shoppers, deploying expanded sneaker collections and international footwear lines as part of its Reignite India 2030 roadmap.

The strategy helped lift Q2 FY27 revenue by 7.5 per cent year-on-year to Rs 861.78 crore, marking four consecutive quarters of top-line expansion, while net profit climbed 30.4 per cent to ₹18 crore. Average selling prices rose 5 to 6 per cent, propelled by higher-margin brands like Hush Puppies and Power rather than flat volume gains.

Navigating D2C competition

Acknowledging delayed entry into India’s early casualization wave, leadership is accelerating product launches for the second half of F

Y27 while raising marketing outlays by over 4 per cent. We are making sure we double down on the sneakerization trend with global product lines and price points aligned with what youth see today, stated Sanjay Rao, Managing Director and CEO, Bata India. Alongside faster inventory turns exceeding 2.6 times and store freshness above 90 per cent, the retailer is scaling franchisee outlets across Tier III-V towns to defend market share against agile domestic sneaker brands.

Legacy footwear retailer modernizes footprint

Headquartered in Gurugram, Bata India Limited manufactures and retails casual, formal, and athletic footwear across company-owned stores, franchise outlets, and e-commerce platforms. Targeting a doubling of domestic turnover and profits by 2030, the company reported FY26 revenue of Rs 3,515.48 crore, building on Indian operations established in 1931.