Jaipur Kurti launches Project 50 to expand retail footprint across India

Nandani Creation is accelerating its market penetration through a newly launched initiative designated as Project 50. The women's ethnic wear brand aims to escalate its physical storefront count from the current 18 locations to 50 operating units by March 31, 2027, maintaining a targeted opening velocity of four to six stores monthly. According to Anuj Mundhra, Chairman and Managing Director, the enterprise is constructing a unified operational ecosystem rather than merely inflating storefront numbers. The strategy integrates physical retail, direct-to-consumer digital channels, and major e-commerce marketplaces to ensure uniform consumer engagement.

Technology integration and inventory efficiency

To support this rapid scaling, the enterprise is embedding advanced artificial intelligence and business intelligence platforms to govern demand forecasting, inventory allocation, and replenishment cadences. By deploying centralized inventory management, the company eliminates channel silos and optimizes working capital. This technological foundation enables targeted regional assortments while maintaining strict financial discipline and safeguarding operating margins across expanding urban consumption centers, positioning the brand to capture heightened consumer demand in structured retail formats.

Offering contemporary ethnic apparel for women

Nandani Creation Limited manufactures and markets contemporary women's ethnic apparel through its flagship Jaipur Kurti brand. Headquartered in Jaipur, the firm serves nationwide markets across digital marketplaces and physical outlets. Backed by steady performance, the enterprise targets aggressive retail expansion while sustaining rigorous fiscal governance.