The House of Rare expands contemporary footwear collection with new sneaker range

The House of Rare has expanded its footprint in contemporary footwear through its specialized label, Rare’Z, with the launch of its latest collection, Sugoi. Priced from Rs 5,999 onwards, the line introduces four distinct silhouettes  - Still, Membo, Tug, and Nature - each rooted in Japanese footwear design principles. By utilizing flat-sole architectures alongside premium leather and suede blends, the brand addresses the escalating consumer demand for versatile urban lifestyle footwear that bridges minimalist aesthetics with structural utility.

Omnichannel scaling and market strategy

Available across standalone retail stores, Rare.in, and Myntra, the collection marks a strategic push to capture India's expanding mass-premium lifestyle market. Industry analysts observe,  domestic apparel houses are increasingly diversifying into high-margin footwear categories to leverage existing brand equity. We focused heavily on material proportions and textural finishes to craft four independent design languages rather than superficial variations, notes the design team at Rare’Z, highlighting the brand’s commitment to capturing modern consumer movement.

Targeting double-digital growth with omnichannel expansion

The House of Rare operates prominent fashion brands including Rare Rabbit and Rareism, specializing in contemporary apparel, kidswear, and footwear. Managing over 1,100 retail touchpoints across India, the company targets sustained double-digit growth through omnichannel retail expansion, digital marketplaces, and lifestyle category diversification.