08 December 2023, Mumbai
Forget fleeting trends, Chinese shoppers are embracing practicality.
A People's Daily Online article urges consumers to prioritize value over instant gratification, and the booming garment industry reflects this shift.
Data-points
Sales soared to 725.7 billion yuan in just 9 months, with down jackets leading the charge.
Local brands like Skypeople are heating things up, offering premium jackets (2,800-7,000 yuan) packed with functional fabrics and local flair.
While ten times pricier than average apparel, some consumers find the investment worthwhile.
State of affairs
China's vast market allows for diverse pricing, with basic jackets to luxury options coexisting.
Take Bosideng, the down-wear kingpin. Their flagship brand thrives above 1,000 yuan, while their mid-priced Snowflying line saw sales surge a whopping 52.5%.
The message is clear
Ditch the cheap thrills and embrace quality pieces that last.
Support local brands innovating with functionality, and be part of China's evolving clothing landscape.
