11 March 2024, Mumbai

Generative AI sparks a fashion renaissance. From design to shopping, every aspect is evolving. Buckle up for a revolution, just like ChatGPT reshaped communication.

Snapshots; Artificial intelligence (AI) is weaving its magic through the fabric of the fashion industry, transforming everything from trend forecasting and personalized clothing to immersive online shopping experiences.

Let's delve into the key areas where AI is making a palpable impact:

AI Revolutionizes curating/crafting Tailored Experiences

Externalities: AI leverages data to understand individual preferences, enabling the creation of garments specifically tailored to each user and flattering customers.

Bridging the gap between designers and consumers to be more aligned with the demanding consumer's desirability, fosters a more individualized, uniquely curated, and fulfilling fashion experience.

Sustainability today is front and center: AI plays a crucial role in optimizing production processes, minimizing waste, conserving depleting resources, and encouraging eco-friendly practices that leave less impact on the planet. This sustainability ethos translates to a more responsible industry that prioritizes environmental well-being.

Enhancing Online Shopping: AI-powered virtual models and fitting rooms are revolutionizing online shopping by offering immersive experiences like virtual try-ons. These innovative features blur the lines between the online and physical shopping worlds, providing greater convenience and ease for consumers.

Looking ahead

AI has the potential to push the boundaries of fashion even further. A glimpse into the future of fashion is that "smart clothing embedded with AI technology promises exciting functionalities and innovative designs, taking fashion beyond mere optics/aesthetics and into the realm of mechanics, leading to seamless technological integration aligned with the expectations of the day.

AI stylists are here! Using your browsing habits and past picks, smart algorithms recommend clothes that match your taste and current trends. It's like having a personalized fashion advisor in your pocket.

Latest Fashion News

29 February 2024, Mumbai

The Exciting World of Fashion Reimagined by AI

GenAI Ushers in a New Era

The fashion industry is undergoing a tectonic, structural & transformative revolution driven by Generative AI (GenAI).

This powerful technology, akin to ChatGPT, is reshaping everything from design and marketing to the customer experience.

Unpacking incredibles:

• Revolutionizing Customer Service: Something of a seismic shift in terms of new age outcomes such as Chatbots powered by GenAI are providing exceptional service, crafting engaging content, and even writing code for fashion software.
• Hyper-Personalization: GenAI tailors garments to individual preferences and body types, minimizing waste and maximizing customer satisfaction. This shift promotes a more sustainable approach to fashion.
• Digital Fashion Takes Center Stage: Virtual design and 3D printing eliminate physical samples and production runs, reducing environmental impact.

Unknown unknown

• Embrace Change: Adapting to new technologies and fostering collaboration between fashion and tech is crucial for success.
• Ethical Concerns: Data privacy and potential job displacement require careful consideration.

The Future Beckons: A Symphony of Innovation

GenAI presents a vast array of opportunities: A Palette of Possibilities

• Instant Content Creation: Generate captivating visuals, product mockups, and marketing materials with ease.
• Predictive Power: Foresee trends and anticipate customer needs, ensuring brands stay ahead of the curve.
• AI-Powered Stylists: Receive personalized fashion recommendations and discover your next must-have piece before it even hits the market.

Come & join where 'Fashion Meets Technology'

Imagine a virtual world where the metaverse unfolds: Challenges and Considerations

• Your digital avatar tries on outfits that adapt to your mood and preferences.
• AI stylists curate personalized recommendations.
• Customers become active participants, interacting with clothes and fellow fashion enthusiasts in real-time.

The human is always the centrepiece!

GenAI is a powerful tool, but human ingenuity remains irreplaceable.

Evenly divided between 'Technology with Creativity'; The future lies in a harmonious collaboration between AI and human creativity.

Call to Action (CTA)

Embrace the Fashion AI-powered Revolution

The fashion industry is on the cusp of a transformative era.

A place to be; the growth story of the fashion industry, given increasing consumer discretionary spending.

Vibrant, optimistic, & full of self-confidence, 'A turning point in the fashion industry'.

Therefore, given there is no negative surprise to this space, there is a case for the way it is anchored today, unlocking the potential of GenAI and redefining the future of fashion dominated by emerging dynamic technologies impacting a whole host of evolving landscapes.

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24 February 2024, Mumbai

Unleashing the Potential and Navigating the Odds

Embrace the Future, Mitigate the Risks: The fast-changing global fashion sector is experiencing a seismic/tectonic shift in the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'.

This piece explores the exciting possibilities and critical challenges presented by these dovetail, innovative tools.

How much Chatbots to Code exist in today's fashion: GenAI is revolutionizing customer service, crafting engaging content and marketing strategies, and even writing code for fashion software. This unlocks unprecedented efficiency and opens doors to new possibilities.

Knowledge Management: While GenAI empowers "Knowledge Management Crossroads" by augmenting human intellect, it also poses challenges.

Video Insights

Growing concerns; Potential biases in AI and reduced human interaction could affect knowledge quality and inclusivity, particularly for young professionals.

AI presents a Designing Diversity opportunity: Imagine effortlessly generating unique, diverse garments tailored to individual preferences! GenAI can accelerate the creative process, reflecting the inherent individuality of designers and consumers.

Nuanced data point: McKinsey's report highlights the ongoing digital transformation, with nearly 90% of companies across sectors embracing it. The fashion industry is already using GenAI to personalize shopping experiences, like virtual try-on, and this trend is set to continue.

Driven by aesthetic sense: it presents a huge opportunity as GenAI's impact extends far beyond aesthetics, holding a promise of optimizing the entire fashion supply chain, from design to delivery, promoting efficiency and sustainability.

Fashion's AI Revolution: Meaningful Implications to the fashion industry

With opportunities come challenges; While embracing GenAI's potential, we must acknowledge the challenges.

AI Won't Replace Humans—But Humans With AI Will Be Sustainable!

Responsible AI development is at the forefront of the global fashion industry today, with new milestones being achieved every day, Fostering human-AI collaboration, and promoting knowledge diversity are key to building a thriving fashion future.

Latest Textile Events

06 March 2024, Mumbai

GenAI Ushers in a New Era

Changing paradigms; The fashion industry is experiencing a seismic shift, a structural and transformative revolution powered by Generative AI (GenAI). This powerful technology, akin to ChatGPT, is reshaping everything from design and marketing to how customers experience fashion in the fast-changing fashion landscape.

DEEP DIVE; Delving into some of its incredible possibilities:

A time when the customer is 'QUEEN': A paradigm shift is underway, with GenAI-powered chatbots providing exceptional service, crafting engaging content, and even contributing to fashion software creation.

Hyper-personalization takes primacy: GenAI tailors garments to individual preferences and body types, minimizing waste and maximizing customer satisfaction. This shift fosters a more sustainable fashion industry.

Embracing AI for Transformation: Use cases

The fashion industry is experiencing a digital metamorphosis, with AI tools transcending mere possibilities to become potent collaborators. 

From platforms like The New Black, generating personalized designs in a flash, to tools like Ablo, enabling businesses to forge their AI-powered brands, a new epoch of creativity and customization unfolds. Context setting; These are just a glimpse of the transformation. Companies like Cala and Designovel leverage AI to spark innovative design concepts, while Vue.ai tailors the shopping experience for individual consumers.

Prevalent services like Stitch Fix seamlessly blend AI with human expertise to curate clothing selections.

This movement transcends a passing trend; it signifies a foundational shift. AI isn't usurping creativity, but rather amplifying it.

These tools aren't just software; they're gateways to a future where data empowers intuition, style meets precision, and artistic vision flourishes alongside machine intelligence.

The future of fashion undeniably lies in the hands of AI, and it promises to be thrilling.

Digital Fashion Takes Center Stage: 

Embracing Innovations; 'A good reference point'.

Fashion Forged in the Future; aligned with the interest of the day!

Make a case for 'Virtual design and 3D Printing' to eliminate physical samples and production runs, significantly reducing environmental impact.

This opens up a world of possibilities for GenAI, unlocking its potential to redefine the future of fashion, dominated by emerging dynamic technologies that will have a profound impact on the evolving fashion landscape.

Latest Fashion News

Domestic Textiles, a leading player in India's linen, wool, and cotton markets, participated in Bharat Tex 2024 India's premier textile festival. 

As a market leader with a rich heritage dating back to 1949, Domestic Textiles boasts unparalleled expertise and nationwide infrastructure across nature-based fibers. They set industry benchmarks for quality, design innovation, and sustainability.

Bharat Tex 2024, a global convergence point for the textile industry, took place February 26-29 in New Delhi. Domestic Textiles, operating through JayaShree Textiles, Vikram Woollens, and Grasim Premium Fabric, showcased their diverse offerings.

Linen Dominance:

Domestic Textiles dominates the linen market, offering a vast range of pure and blended products sourced from authentic European flax.

Their Linen Club brand, the most extensive design collection in India, caters to all linen enthusiasts through over 8500 multi-brand outlets and 220 exclusive stores. Linen Club is India's No. 1 Linen Brand and a supplier to top international and domestic brands like Louis Philippe and Blackberrys.

Wool and Cotton Expertise:

Domestic Textiles excels in producing high-quality merino wool and offers a range of worsted wool products. Additionally, they manufacture premium cotton fabrics under brands like "SOKTAS" and "Giza House," catering to leading Indian and global menswear brands with on-trend designs and innovative weaves.

Sustainability Leadership:

Domestic Textiles emphasizes sustainability through its "Wealth-out-of-Waste" initiative, promoting a circular economy by recycling and reusing waste linen materials. This initiative exemplified their commitment to eco-friendly practices across the value chain, from sourcing to waste management.

Their commitment is further reinforced by the CII-ITC Sustainability Awards 2022 recognition for Grasim Premium Fabric, Jayashree Textiles, and Vikram Woollens.

A Commitment to Excellence:

Satyaki Ghosh, CEO of Domestic Textiles, Aditya Birla Group, stated, "Our showcase at Bharat Tex highlighted our dominance in natural fibers and waste-to-wealth initiatives, demonstrating our dedication to innovation-driven transformation. 

We participate in Bharat Tex 2024, upholding Domestic Textiles' legacy of authenticity, innovation, excellence, and sustainability."

Domestic Textiles' participation at Bharat Tex 2024 promised to showcase their unwavering commitment to excellence in the Indian textile industry. By seamlessly blending their rich heritage with cutting-edge technology, they continue to redefine the boundaries of the field.

22 February 2024, Mumbai

Unleashing the Potential and Navigating the Odds

Embrace the Future, Mitigate the Risks: The fast-changing global fashion sector is experiencing a seismic/tectonic shift in the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'.

This piece explores the exciting possibilities and critical challenges presented by these dovetail, innovative tools.

How much Chatbots to Code exist in today's fashion: GenAI is revolutionizing customer service, crafting engaging content and marketing strategies, and even writing code for fashion software. This unlocks unprecedented efficiency and opens doors to new possibilities.

Knowledge Management: While GenAI empowers "Knowledge Management Crossroads" by augmenting human intellect, it also poses challenges.

Video Insights

Growing concerns; Potential biases in AI and reduced human interaction could affect knowledge quality and inclusivity, particularly for young professionals.

AI presents a Designing Diversity opportunity: Imagine effortlessly generating unique, diverse garments tailored to individual preferences! GenAI can accelerate the creative process, reflecting the inherent individuality of designers and consumers.

Nuanced data point: McKinsey's report highlights the ongoing digital transformation, with nearly 90% of companies across sectors embracing it. The fashion industry is already using GenAI to personalize shopping experiences, like virtual try-on, and this trend is set to continue.

Driven by aesthetic sense: it presents a huge opportunity as GenAI's impact extends far beyond aesthetics, holding a promise of optimizing the entire fashion supply chain, from design to delivery, promoting efficiency and sustainability.

Fashion's AI Revolution: Meaningful Implications to the fashion industry

With opportunities come challenges; While embracing GenAI's potential, we must acknowledge the challenges.

AI Won't Replace Humans—But Humans With AI Will Be Sustainable!

Responsible AI development is at the forefront of the global fashion industry today, with new milestones being achieved every day, Fostering human-AI collaboration, and promoting knowledge diversity are key to building a thriving fashion future.

Latest Textile Events

05 March 2024, Mumbai

A prestigious showcase: Currently underway, Moscow Fashion Week (MFW) cements Russia's rising status in global fashion. From established brands like Perce-Neige to rising stars like IRMASARI JOEDAWINATA and LENA KARNAUHOVA, the opening ceremony set the tone for a week brimming with fresh perspectives and exciting new labels.

This focus on homegrown talent highlights MFW's commitment to nurturing Russia's future fashion leaders.

A melting pot of creativity: MFW boasts a diverse range of designers, with both local talents and international names, particularly from emerging markets, showcasing their collections. This unique blend fosters a vibrant exchange of ideas and aesthetics, inspiring creativity and cultural understanding. MFW's commitment to international exchange fuels innovation and strengthens its position as a global fashion hub.

Beyond the catwalk: MFW extends beyond the runway. A dedicated B2B showroom facilitates crucial connections between designers, buyers, and industry professionals, fostering business growth. Additionally, a dedicated market empowers smaller labels and independent sellers.

A touch of art: World Fashion Shorts, a film festival showcasing fashion-related short films, adds another layer to MFW. This unique program infuses art and storytelling into the event, solidifying its position as a multifaceted fashion experience.

A glimpse into the future: MFW is more than just a glamorous event. Its focus on innovation, international exchange, and nurturing local talent positions Russia as a frontrunner in the global fashion landscape. The ongoing event serves as a strong indicator of the nation's growing influence in the world of style.

Latest Fashion News

29 February 2024, Mumbai 

An overview

Q: How was the brand SHREE born? Could you please share your journey and experience to success?
Shree: We identified a lack of an everyday, ethnic fashion brand in the market that catered to the modern Indian woman, who valued quality, comfort, convenience, and affordability.

For this we thoroughly researched and studied the Indian market, key clothing requirements and preferences in terms of fabrics, colour tones, styles and cuts that best suited the target customer base. We understood that most women who wanted trendy designs with quality and the right fit would mostly go to a tailor and wouldn’t still get the desired results.

Thus, we decided to form a brand for the "women of today". We did not know where to begin, so we started as an E- commerce platform selling ethnic wear on E-Bay in 2009. SHREE made its presence in the markets in 2010, and steadily grew in all major online marketplaces. We opened our first brick and mortar store in Todapur, New Delhi in 2015 and that was a major milestone for us. Since then, there has been no looking back. Today, we are 150 stores strong and growing within India as well as internationally!

The year 2021 brought about a drastic shift in our brand persona. SHREE – The Indian Avatar became SHREE – She is Special, with a completely new logo design, identity and in-store experience.
All our existing 100 stores have been renovated with the new identity and more than 50 new stores have been launched ever since. The new tagline “She is Special” enunciates on what SHREE stands for—the power that every Indian woman withholds.
Ethnic wear, as we understand, is the essence of every Indian woman's closet. And that's where we come in. Our brand offers well-priced, comfortable, and everyday Indian ethnic wear to all kinds of women.
Q: What is your expansion plan looking like for the immediate future?

Shree: We take pride in saying that we have come a long way and have achieved success in establishing our brand, providing affordable yet comfortable and high-quality products.
Last month, we launched our 140th store in India & 6th Store in UAE. We also have stores in Singapore & Qatar and we will soon be launching in Saudi Arabia. It is important to highlight that SHREE is the first "Made in India" ethnic wear brand to have 10+ stores internationally.
We envision to reach the milestone of 500 stores within the next 3 years and establish a presence in other key ethnic wear markets internationally such as USA, UK, Canada & Malaysia.

Q: What does brand SHREE stand for?
SHREE - She is Special is a "Made in India" brand inspired, sourced, designed, and created exclusively in India for the modern Indian woman, celebrating style, individuality, quality, and comfort. The goal is to promote the employment of home-grown factories, small job workers, tailor masters, and every life we touch in the making of our outfits.

SHREE goes from fibre to fashion domestically. It is a truly Indian product – Inspired, Sourced and Made in India.
As a brand we stand for "women empowerment". We understand that the modern Indian woman is constantly striving to maintain a perfect equilibrium between her social and professional life. We enable her to traverse effortlessly and stylishly between her personal and professional life, while keeping her fashion functionality in mind!

The aim is to fill your wardrobe with apparel that is your go-to outfit every morning.
SHREE's design philosophy is simple - comfort and inclusiveness is a priority. Our outfits celebrate every body type, age, etc.
Besides, our designers work with colours and fabrics that complement the modern Indian woman keeping in mind the extreme weather conditions in the country.
Q: How do you go about planning your collections and designing the outfits?
Shree: We design our outfits in 2 large season-specific collections: Spring-Summer and Autumn-Winter. We plan our season's
collection based on thorough market research and analysis of shifts in consumer preferences and trends. From this research
forecast, we further create themes and stories within the larger seasonal collection with multiple ensembles.
Based on the set themes, we design appropriate prints and then proceed to the crafting of silhouettes. Our customers and
their requirements form the backbone of our creativity and designing. Additionally, we also analyse our previous collections
to understand which outfits were liked best by our consumers in the past.
An understanding of the past performance and research of the upcoming trends allow us to create collections that are unparalleled across the entire segment.
Q: What is your business strategy going forward and how do you intend to make it sustainable?
Shree: Our future business strategy is led by our intent to focus on what creates value for our customers in the long run - a vision that we, at SHREE, believe as being extremely important for any business to be successful.

Our strategy at this point is to stay on the pulse of the customer, analyze and understand their fashion, functionality and convenience expectations and accordingly streamline our product line.
To achieve this, technology adoption and digitalization will play a major role. We have extensively adopted this new transformation and have primped up all our online and digital platforms (WhatsApp, social media, Website, Emails, SMS) to ensure that we communicate to our customers and vice versa at every customer touchpoint and at the same time have an easy and seamless interaction with our partners and other stakeholders.
Additionally, we have fully streamlined our internal processes, inventory management, and brand building initiatives.
We conduct an increasing number of sales through our website, social media and WhatsApp, and offer swift deliveries to our customers' doorsteps.

Our development team continuously sources new and sustainable raw materials and introduces new product lines.
Q: Can you please elaborate on SHREE’s latest collection?
Shree: Ethnic wear can be worn anytime, anywhere! Creatively designed keeping in mind the needs of today’s women and the new
trends heralded since the pandemic, SHREE’s latest Spring-Summer 2024 is all about keeping you comfortable yet pretty!

This new line is vibrant and classy. Enthused by the soothing pastel shades that depict the approaching summer, this collection consists of fabrics that are airy and breezy, styles that express comfort and convenience, and patterns that showcase ‘chic’ at its very core. The different types of detailing, surface ornamentation, handwork digital print, and embroideries enhance a
variety of styles.
The “Fabrics in Focus” this season are easy and breathable fabrics such as cotton, rayon, flex, muslin, and khadi cotton. In terms of cuts and styles, the focus is mainly on straight cuts, A-lines and fit and flare across kurtas, tunics, dresses, ethnic sets & multi-functional 3-piece sets.
ABOUT SHR Lifestyle Pvt. Ltd.
SHR Lifestyle Pvt. Ltd. is an ethnic wear manufacturer and distributor of everyday women’s clothing across India and abroad.
With an exquisite range of ethnic wear for women, SHREE celebrates the Indian-ness of every woman and takes pride in our Indian culture.

The brand, in its entirety is quality conscious and constantly strives to provide the best to its “Parivaar” without cutting any corners.
SHREE traces its origins from the Sanskrit word devi which means divine.

Deeply rooted in the Indian spiritual ethos, ‘Devi’ is quintessentially the core of every Indian woman.

The company draws its inspiration from the modern Indian woman; a woman who gracefully and efficiently maintains a perfect equilibrium between her social and professional life. Every SHREE outfit captures and celebrates an Indian woman’s sense of individuality.

Latest Textile Events

21 February 2024, Mumbai

The Future of Fashion: From Fast Fashion to Digital Design

While traditional fast fashion grapples with mounting criticism and sustainability concerns, a new era dawns, driven by groundbreaking life-changing technology like Generative AI (GenAI).

Video Insights

That is GenAI's job; GenAI must have done something very right as this innovative force is fundamentally restructuring how we design, produce, and experience fashion, offering a promising alternative to the current system.

GenAI injects value across entire supply chains, transforming the process from ideation to consumer interaction. Imagine designers effortlessly generating diverse, unique designs based on mere inputs, streamlining the creative process and accelerating time-to-market.

Tailoring to customisation

After all, every individual is unique in himself!

GenAI also fuels personalization, ensuring garments perfectly match individual preferences and body types, minimizing waste, and maximizing satisfaction.

This shift away from fast fashion's mass-produced, disposable model paves the way for a more responsible and sustainable approach. Digital fashion, empowered by GenAI and other advancements, offers unique solutions.

In the digital era of resource conservation approach; garments are designed and tailored virtually, eliminating physical samples and production runs. Consider 3D printed clothing, crafted using only the required resources, minimizing waste and environmental impact.

Of course, this digital transformation necessitates adaptation. Embracing new technologies, fostering collaboration between tech and fashion industries, and addressing ethical concerns related to data privacy and potential job displacement are crucial steps.

Huge multiplier; The future of fashion lies not in replicating the unsustainable practices of the past, but in harnessing innovation to create a more responsible, personalized, and exciting experience.

New paradigms; GenAI and digital fashion are not just trends, but the driving forces shaping a truly revolutionary era in how we dress and express ourselves.

Fashion Revolutionized

Get ready for a fashion future reshaped by AI! Generative AI, a game-changer in the industry, unveils entirely new avenues for product creation and marketing. Imagine a technology that not only boosts efficiency and spurs innovation but also caters to evolving customer needs like never before.

How Generative AI is Reshaping the Industry; Fashion is getting ready for alternate solutions by not relying solely on traditional inspiration.

Smart solutions

Generative AI tools crunch real-time, unstructured data, opening doors to fresh creative paths. Think of designers feeding sketches and specifications into a platform, instantly generating diverse design options.

Expect the unexpected; This unlocks rapid prototyping, exclusive drops, and even brand collaborations! Imagine using facial recognition tech to personalize eyeglasses for each customer, perfectly matching their style and preferences.

There is much more to it

But AI's magic extends beyond design. It empowers marketing teams to craft targeted campaigns, generate personalized content, and build unique virtual avatars for every platform.

This translates to laser-sharp targeting, individualized messaging, and trend prediction, giving brands a significant edge.

Enduring impact, AI's impact goes beyond creativity. It optimizes resource usage for eco-friendly practices, predicts trends for smarter inventory management, and personalizes the shopping experience, leading to higher engagement and sales.

By embracing this revolutionary technology, fashion brands can create lasting value and redefine themselves.

Insightful findings

An earlier report by WGSN explores the integration of multidimensional technologies in the fashion industry and how they are rapidly evolving and cross-pollinating, progressing toward a multi-layered future.

The report discusses the role of AI in fashion, including generative AI fashion, digital reality fashion, and robotic attire.

Generative AI (GenAI) has the potential to aid fashion designers in the creative process by offering a myriad of innovative design suggestions.

Own the occasion; However, GenAI's role in fashion is not to supplant human creativity but to amplify it. Designers still retain a pivotal role in interpreting and refining AI-generated designs.

How does the future look?

What is in offing; The future holds seamless virtual try-on experiences, voice-based commerce, intelligent pricing strategies, and automated product tagging.

How can any space/anyone be surprised by the impending impact of GenAi by not joining the movement and unlocking a world of possibilities in the ever-evolving fashion landscape?

Many experts don't see the overall headcount coming down in absolute terms notwithstanding the disruption it may cause on the back of huge productivity enhancement it is expected to kick in.

As per Microsoft CEO Satya Nadella's recent iteration that we are on the cusp of revolution," AI may not lead to a reduction in jobs but a creation of new jobs requiring new skills".

5 Key Insights:

1. From Fast to Digital: Shift from unsustainable mass production to responsible, personalized digital fashion.
2. GenAI Tailors: Personalized designs with minimal waste thanks to AI-driven customization.
3. Virtual Solutions: Resource-efficient digital design and production (e.g., 3D printing).
4. Collaboration & Ethics: Embrace new tech, foster collaboration, address data privacy and job concerns.
5. Revolutionary Era: AI shapes a more responsible, personalized

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