Ashima Leena launches fashion film for latest collection at 'India Couture Week'
29th August 2021, Mumbai:
Ashima Leena launched her latest women’s couture collection 'Nazm-e-Mahal' with a fashion film at the India Couture Week. As per Fashion Network, the collection launched rich-hued sarees that celebrated classic Desi femininity and traditional craft techniques.
The collection combined the delicate hand embroidery with jewel tones handloom textiles. It paid an ode to the maharanis of the Mughal era. Bright red and gold bridal sarees and champagne lehengas provided classic colour combinations and emerald greens, royal purples, and deep magentas added vibrancy.
The collection was launched with a fashion film that showed a group of regal women carrying out all of the traditional festive preparations in a cloud of incense smoke and sea of petals.
Jewellery for the film was provided by Archana Aggarwal Timeless Jewellery, the official jewellery partner for the fashion week. Hair and makeup was kept classic with dark kajal for the eyes and hair worn in loose curls or tied in a low bun with fresh flowers for decoration.
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