Lee Cooper debuts eco jeans made from recycled cigarette butts
Lee Cooper launched their eco-friendly clothing line, the Lee Cooper ECO collection, featuring the world's first jeans made from recycled cigarette butts.
This sustainable initiative coincides with Earth Day and aims to reduce waste.
Lee Cooper recognizes the power of Indian content creators and sees them as environmental influencers, not just celebrities.
Actor Karan Kundrra introduced the collection at a Thane store alongside influencers and host Anushka.
