BRFL Textiles (BTPL) introduces ethnic fabric range with Manish Malhotra
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11 January 2022, Mumbai:
One of India’s largest single-roof state-of-the-art fabric processing facilities, BRFL Textiles (BTPL) has introduced a ceremonial ethnic fabric range in collaboration with renowned fashion designer Manish Malhotra.
Introduced under the company’s fabric’s brand ‘LinenVogue – La Classé’, the fabric range will help BTPL cater to pent up demand for the wedding and festive season. It will also promote linen as a preferred ethnic and festive wear fabric amongst the Indian audience.
The fabrics have been handpicked by Malhotra to complement the intricate embroidery. This is the first time that linen has been adorned using a monochrome and vibrant palette with a combination of intricate coated embroidery, vintage zardozi and Rajasthani sequin work.
Through this signature collection line, BTPL is expecting substantial revenue growth and a 15-20 per cent increase in in-store footfalls.
Malhotra avers, the alluring fabric of LinenVogue – La Classé is a symphonic harmony of various heterogeneous elements that span from staid classic to the edgy take of new-age appeal.
It inspires a sense of reminiscence and reflect upon the transient nature of time in a range of new-age, dynamic and wayward selection of linen this season.
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