23 December 2021, Mumbai:
Bollywood actor Hrithik Roshan was featured in a session on the social commerce arm of Myntra M-Live which resulted in record sales in a single session for any brand on the platform with 100k users participating in the session.
Myntra's brand ambassador and owner of brand HRX, Hrithik Roshan engaged with a live audience during the session sharing fashion and fitness tips to the shoppers resulting in real-time sales.
Commenting on the event, Hrithik Roshan in a statement said, “We at HRX strongly adhere to a customer-first approach, while staying in line with the demands and trends of the digital commerce sector.
Live commerce is an up-and-coming shopping trend across the globe, and we saw the opportunity to introduce this novel experience to the Indian audience at Myntra's EORS. The team at Myntra was happy to align with our thoughts and feature HRX on Day 1 of their event, through their live shopping App, M-live.”
FASHION NETWORK (The news article has not been edited by DFU Publications staff)
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