Nykaa Fashion onboards introducing ‘Na-Kd, European Brand’ to Indian consumers
14 December 2021, Mumbai:
Nykaa Fashion, the multi-brand lifestyle e-commerce platform, continues to bring the best selection of brands to enhance the fashion shopping experience, this time with the exclusive launch of NA-KD, one of Europe's top 20 fastest growing companies and hottest brands among global fashion influencers.
Having celebrated homegrown talent through its vast curation of local labels, Nykaa Fashion continues to expand its selective offering by onboarding brands that are making waves around the world and are sought after for their elevated style.
Play, Slay, Everyday, or Vacay - Nykaa Fashion's handpicked selection from NA-KD's offerings will take shoppers through multiple occasions, from work and leisure to lounge and vacation.
Shoppers can explore a range of versatile separates, dresses & jumpsuits, tailored coats & jackets, cozy knits and loungewear, signature denim, and shoes from the label's first installment on Nykaa Fashion.
Speaking on the new launch, Adwaita Nayar, Co-Founder Nykaa, and CEO Nykaa Fashion said, "Nykaa Fashion continues to grow and establish itself as a lifestyle destination that inspires customers to make elevated style choices.
We have a keen focus on curating the best brands from international markets and extending our fashion assortment with key players like NA-KD is exciting.
NA-KO's fashion-forward approach and commitment to sustainability resonates with our consumers and makes it a great fit for Nykaa Fashion." Sarah Krusell, VP Commercial & Brand, NA-KD said, "Working closely with brand ambassadors and content creators from all over the world, we strive to show the most updated styles, and at the same time as we strive to do it as sustainable as possible.
We are happy that Nykaa Fashion's customers will now be able to take part in the NA-KO world. -In a short time, NA-KO has grown to become a world leader in fashion and e-commerce, proof that customers appreciate our philosophy that clothing can be both affordable and on-trend." NA-KD truly imbibes the core values of Scandinavian culture, which include creativity, clean design, and deep respect for nature.
NA-KD's collections focus on functionality and fashion equally, resulting in high-quality wear to invest in. From balancing a clean and cozy aesthetic to promising environmentally conscious production, the contemporary label creates timeless wardrobe staples, with a luxurious feel at accessible prices.
Get the first look of NA-KD launch in India only on Nykaa Fashion's app, website, and at the Nykaa Fashion store at Ambience Mall, Vasant Kunj.
Shares of FSN E-Commerce Ventures Ltd was last trading in BSE at Rs. 2020.40 as compared to the previous close of Rs. 2079.25. The total number of shares traded during the day was 82316 in over 6736 trades.
The stock hit an intraday high of Rs. 2089.95 and intraday low of 1980.90. The net turnover during the day was Rs. 167355909.00.
Equity Bulls (The news article has not been edited by DFU Publications staff)
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