Tata Cliq launched a new athletic footwear brand "Hoka One One"
29 January 2022, Mumbai:
Tata Cliq launched a new athletic footwear brand Hoka One One on its e-commerce platform Tata Cliq Luxury in India.
The brand was launched with a new range of running shoes, sneakers, and slip-ons on Tata Cliq Luxury The brand launched on Tata Cliq Luxury with 60 different shoe designs ranging from brightly coloured sneakers to plain flip-flops.
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Prices for Hoka One One’s footwear on Tata Cliq Luxury range from Rs 4,999 ($66.72) for simple slip-ons to Rs 17,999 for a pair of citrus-hued women’s running shoes. Some of the footwear is part of the e-commerce store’s current 20% off promotion.
The campaign will be titled ‘Time to celebrate the joy of movement’ and it will feature a series of short videos which will be published on its social media platform.
The videos feature Sohfit creator Sohrab Khushrushahi who works with Bollywood celebrities including Alia Bhatt, and Kiara Advani.
To celebrate its launch in the Indian market, Hoka One One will also launch a campaign based on its tagline ‘Time to Fly’, Elle India reported.
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