Designers Arpita Mehta has unveiled her new collection ‘Meadaura’ at the first flagship store launched. The collection features feminine, glittering traditional occasion wear with a number of fusion wear styles such as jacket dresses as well. The opulent designs are displayed on wooden poles in the spacious, brightly lit store. The collection also recently launched on Mehta’s dedicated e-commerce store.
Located in Khar, Mumbai Mehta’s first flagship store creates the ambience of a rural mansion. The store has been designed by architect Ravi Vazirani to be a minimalist take on classic luxury. The building’s terrazzo tiled flooring reflects the designers’ memories of summer and its dust pink hued IPS façade was inspired by Mehta’s holidays on the island of Mykonos. Rugs and couches spread throughout the store give a homely feel and the paired down furnishings are designed to keep the focus on the garments themselves.
