Eyewear brand Carrera Eyewear organised its first cyclothon event in New Delhi. The brand had collaborated with with Dayal Opticals for the cyclothon and promoted fitness and the brand’s association with healthy living. The 26 km Cyclothon beginning and ending in the capital’s Khan Market, had cyclists traverse a route that passed through Connaught Place and Bangla Sahib Gurudwara, maintaining social distancing.
Carrera, which has been associated with sports since the brand’s inception in 1956, has been associated with numerous international sports events. The brand’s partner for the event, Dayal Opticals, is also associated with the sporting world. The event was designed to promote cycling to the masses as well and Carerra’s sports friendly eyewear.
