Traditional and fusion wear brand Ekaya has opened a new pop-up store at DLF Emporio Mall, New Delhi. The store open till March, 2021 offers a selection of the brand’s textiles, saris, handloom lehengas, and ready-to-wear garments. The spacious store has a domed ceiling and bright white walls.
One side of the store is dedicated to the brand’s signature Zari saris and the other to its ready-to-wear line. Pieces from Ekaya’s 2020 festive collection Gul, inspired by Ukranian folk motifs, are also displayed. Prior to the opening of the store, Ekaya held an installation in the mall’s main hall featuring a number of polls covered in different handloom weaves from Ekaya’s collection. The almost three month-long pop-up will introduce Ekaya to a new customer base in the capital.
In addition to its new pop-up shop, Ekaya retails from its dedicated e-commerce store and flagship stores in Delhi, Mumbai, Hyderabad, and Ahmedabad. The brand has also recently released a number of collaborative collections including a jewellery line with Misho featuring fabric scraps and a capsule clothing collection in partnership with designer Masaba Gupta of House of Masaba.
