Lifestyle brand Eume has partnered with Indian Premier League (IPL) team Chennai Super Kings (CSK) as their official mask partner for the upcoming 2020 IPL season.
As part of the association, Eume will be providing CSK players and their support staff with protective gear like masks and more. The brand is banking on the popularity of the CSK and IPL which is the most-watched sports broadcast to strengthen its presence and expects sales to pick up during the IPL. ommunity.”
The brand has launched special edition masks, similar to the ones worn by their players which are currently being sold on all leading e-commerce platforms and Eume’s website. These masks will play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting.
