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As a part of its diversification plan, social commerce platform Meesho plans to target 100 million small businesses. Founded by Vidit Aatrey and Sanjeev Barnwal, the newly minted unicorn is charting a new business model with the new funding round.
The startup is now looking to go beyond the fashion, furnishings and home appliances categories to include newer ones such as grocery, including staples and fast moving consumer goods (FMCG)
The startup is focusing on women entrepreneurs scaling. Going ahead, it will be category-agnostic but will steer clear of consumables and selling financial products for now.
Meesho will also foray into online grocery this year through Farmiso to solve for volume and expand its reach into low-income households. In this segment, Meesho will face well-entrenched incumbents like BigBasket, Grofers, as well as others including Reliance's JioMart.
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