Bewakoof to accelerate growth with new marketing, technology & brand investments
26th August 2021, Mumbai:
India’s largest D2C fashion brand Bewakoof.com plans to accelerate its growth plans by investing in marketing, branding, technology and talent acquisition. As per a BW Disrupt report, the company aims to achieve Rs 2,000 crore in sales by 2025. Bewakoof recently launched several digital campaigns featuring celebrities like Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It also plans to sign other A-list celebrities to launch high decibel marketing campaigns across digital, OOH and TV. Another plan includes launching a gamification led loyalty program to upgrade its Bewakoof Tribe by new and exclusive launches for the club members.
Launched in 2012, by Prabhkiran Singh, Founder and CEO, Bewakoof has become synonymous with trendy fashion range of clothing, flip flops, mobile covers. In the last two years, the company has successfully rolled out several new categories like kurtis, indo-fusion apparel, denims, etc. Having served six million customers till date, Bewakoof aims to add one million subscribers in the next two years from the current 150,000, by launching exclusive collections and giving early access to the tribe members.
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