22 December 2021, Mumbai:
Women’s ethnic wear, casual wear, and lifestyle retailer Biba has opened a new flagship store in Jaipur. This takes the brand’s brick-and-mortar store count to 300 across India.
As per a Fashion Network report, Biba’s new store in Jaipur houses its full selection of women’s and girls’ ethnic wear, casual and lounge wear, sleepwear, and accessories. The brand recently also launched online and in-store shopping festival ‘Big Biba Wedding’ for the winter wedding season. The promotional event has numerous interactive features including video content and contests.
The brand has partnered with influencers including Shivani Sharma Singh for its wedding-themed promotions and Singh has created videos styling Biba’s wedding themed collection. The brand has also launched a Beats of Biba Wedding Remix dance challenge to encourage fans to post videos of them dancing to Biba’s song, tapping into the trends of influencer marketing and dance challenges.
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