06 March 2023, Mumbai
Navyasa by Liva, a contemporary fashion brand, has announced its partnership with the Delhi Capitals team for the Tata Women's IPL, a premier T20 cricket league for women in India.
The CEO of Delhi Capitals expressed excitement about the partnership, stating that both brands are dedicated to promoting and empowering women to express themselves freely.
Mr. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fiber), alluded, “Aimed at perceiving sarees as the new “cool” and making it the preferred attire for the modern Indian women".
The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.
This partnership is expected to be a game-changer for women's cricket in India and celebrates International Women's Day this year.
As part of the association, Delhi Capitals team players will wear the Navyasa by Liva logo on the lead arm of their official jersey throughout the tournament. The spokesperson for Navyasa by Liva stated that the partnership provides an opportunity to showcase the brand's ethos and create a unique and unforgettable experience for the fans.
This partnership aligns with navyasa by Liva's ethos of empowering women and celebrating their individuality, represented by the hashtag #freetobe. Navyasa by LIVA new collection aims to perceive sarees as the new cool.
