Puma partners with Royal Challegers Banglore (RCB) for a new athleisure range
01 October 2021, Mumbai:
Global sports brand Puma has launched a new athleisure range in partnership with Indian Premier League club Royal Challengers Bangalore (RCB).
As per Fashion Network, the collection comprises apparel for men and women, including t-shirts, hoodies, and track pants. Puma has witnessed record-breaking jersey sales for RCB over the years and expects similar success with its newly launched athleisure range.
AbhishekGanguly, Managing Director, Puma India says, the collection leverages Puma’s design expertise and RCB’s fashionable DNA.
Rajesh Menon, Vice President and Head, Royal Challengers Bangalore adds, the collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, millennial fashion wear.”
Puma India is betting big on its association with cricket and cricketers as it sees huge growth potential. The brand had recently collaborated with e-commerce major Flipkart to launch an athleisure brand ‘1der’ in collaboration with Indian cricketer K L Rahul.
