TBWA\India to manage Dixcy Scott’s creative portfolio

TBWA\India to manage Dixcy Scott’s creative portfolio

The creative portfolio of Dixcy Textiles’ brand Dixcy Scott will henceforth be managed by creative agency TBWA\India. A leader in the innerwear market, Dixcy Textiles provides high-quality products at competitive prices through brands like Dixcy Scott, Josh, Uno and Slimz. Its partnership with TBWA will help create a compelling identity and a voice the opinions of its customers, says Zoher Kapuswala, Head-Marketing.

With over 11,300 employees across 275 offices in 95 countries, TBWA creates disruptive ideas that involve brands in culture, giving them a larger share of the future. The company’s portfolio includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Its include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines.

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