Mumbai-based startup women's wear brand, Bold & Bae plans to invest over $1 million in product diversification and international expansion in the next two years.
The brand recently expanded its product range to include premium lingerie and casual wear, catering to a diverse range of shoppers across metropolitan and rural areas. Emphasizsng a direct-to-customer retail approach, it aims to resonate with the modern woman's needs while offering accessible luxury, notes Haresh Motirale, Co-founder.
Smita Thorat, Co-founder, emphasises on the brand's commitment to provide cutting-edge fashion that speaks to women from various walks of life. She highlights, Bold & Bae is dedicated to empowering graduates venturing into entrepreneurship, successful self-empowered professionals, and nurturing mothers seeking a fresh start. Its core philosophy revolves around bridging the existing gap in the Indian market by delivering premium, comfortable women's wear at reasonable prices.
Besides reaches customers through its e-commerce platform, Bold & Bae is also present on several multi-brand platforms such as Myntra, Amazon, Ajio, Meesho, and Flipkart.
Another co-founder, Joyce Motirale emphasises on the brand's aim to offer an extensive range of meticulously crafted clothing made from high-quality international fabrics. By making stylish and comfortable intimate, active wear and casual wear accessible, Bold & Bae seeks to empower women across India, including those residing in Tier II, III towns, and rural areas, enabling them to feel confident and fashionable on every occasion.
