23 February 2024, Mumbai
Zara opened its first brick-and-mortar store in Ahmedabad in the city’s Palladium Mall, measuring over 27,000 sq ft. The store is the brand’s second outlet in the state of Gujarat.
The new Zara store houses the brand’ women’s, men’s, and children’s apparel and accessories collections. The outlet includes a number of technological features to engage shoppers and create a seamless online to offline experience.
The ground floor of the store is dedicated to womenswear. Shoppers can travel up to the first floor of the store via escalators and lifts to browse the rest of Zara’s womenswear collection and its children’s wear line. The second floor of the store is dedicated to Zara Man.
The interior of the outlet has a neutral color palette to keep the focus on the clothing with dashes of natural wood for the furniture. Shoppers can utilise a fitting room reservation service as well as a special area to collect their online orders. The store has been designed to reduce energy and water usage as part of Zara and Inditex’s wider plan of making operations more environmentally friendly.
