Aditya Birla’s Madura Fashion & Lifestyle acquires 'India distribution & manufacturing rights' for Reebok

14 December 2021, Mumbai:

Aditya Birla Group has acquired India and Southeast Asian distribution and manufacturing rights for the Reebok sports brand, a press release said on Tuesday.

A joint press release by Aditya Birla Fashion and Retail Ltd (ABFRL) and US-based Authentic Brands Group said the BSE-listed company has signed a "long-term licensing agreement."

The deal "grants ABFRL exclusive rights to distribute and sell Reebok products through wholesale, e-commerce, and Reebok branded retail stores in India and other ASEAN countries," the statement said.

ET (The news article has not been edited by DFU Publications staff)

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