Jaypore's 20th Store Showcases Artisanal Craftsmanship
29 June 2023, Mumbai
Aditya Birla Fashion Retail and Lifestyle's popular fashion and lifestyle brand, Jaypore, has recently inaugurated its 20th store in India, located in Hyderabad's Jubilee Hills.
Spanning an area of 3,300 square feet, this new store showcases the brand's complete range of exquisite artisanal products. Showcasing artisanal Indian craftsmanship
Diversity is its middle name
The store offers a diverse collection of casual and occasion wear for men and women, along with accessories, home décor, and jewelry. Its spacious interior reflects the vibrant craft culture of India, providing an immersive shopping experience for customers. Strengthening national presence
Currently, Jaypore has exclusive standalone stores across different regions of India and plans to expand its presence nationwide.
Traditional yet modern
The store's façade pays homage to the Punjabi embroidery tradition of Phulkari, featuring a geometric jaali inspired by Jaypore's distinctive branding. It opened with an impressive assortment of temple jewelry, perfect for making a statement at summer festivities.
Engaging the community
Additionally, the Hyderabad store plans to host events, workshops, and community-building activities in the future.
