Wacoal to organize first phygital lingerie show
30 July 2022, Mumbai:
Wacoal is organizing its first-ever phygital (physical + digital) lingerie fashion show in India to unveil its Autumn- Winter collection 2022 collection. The show will showcase Wacoal’s latest line of lingerie.
This, in turn, is a conscious effort on the brand’s part to make intimate apparel beautiful and sensual inclusively.
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With this being Wacoal’s first lingerie fashion show in India, the brand is leaving no stone unturned to transcend geographical boundaries and bring this avant-garde event to its audience across the country.
For this, the brand is going to be live on the Facebook and YouTube platforms, thereby making it a phygital show which can be enjoyed not only by its physical audience but also by the virtual audience worldwide from the comfort of their homes.
The event will be hosted on-ground at Mumbai’s TajLands End in Bandra on August 05, 2022. The show will also be viewed live on the YouTube and Facebook platforms of Wacoal.
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