18 October 2023, Mumbai
Bringing its Rich Heritage and Innovative Spirit to Life
Wrangler®, the iconic denim and lifestyle brand, announced the opening of its first flagship store in India. Situated in Bengaluru's bustling high street of Indiranagar, the store is a significant milestone for Wrangler®’s expansion in India.
Significant milestone
Spread across 4,500 sq. ft, the store retails Wrangler®’s popular denims, T-shirts, jackets, and sweatshirts. It also offers the newest range of fits for both men and women in line with the latest trends, and premium collections and collaborations.
Omnichannel-enabled retail store
The omnichannel-enabled retail store provides consumers with a unified and superior shopping experience across online and offline channels and touchpoints.
There are Electronic Shelf Labels for omnichannel experience for real-time in-store display and price parity across offline and online stores.
India's first-ever Augmented Reality mural by a fashion brand
At the heart of the store is India's first-ever Augmented Reality (AR) mural by a fashion brand in India.
It’s a celebration of Wrangler®’s rich heritage and innovative spirit, an experience that leaves consumers not just admiring the collection but living it.
The Smart Fitting Rooms will provide innovative experiences to shoppers by engaging & delighting with personalized recommendations and effortless product discovery.
Customer Delight
The store also has Digital Screens to update consumers about the entire gamut of offerings from Wrangler® in real-time.
The store is a testament to Wrangler®’s commitment to providing its Indian consumers with a truly immersive and engaging brand experience.
It is also a reflection of the brand's growing popularity in India, as more and more consumers seek out its authentic and innovative denim products.
