Wrogn and Disney Collaborate on Made to Play Collection
17 October 2023, Mumbai
Nostalgic and Stylish Apparel Line
Wrogn, a youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for men. The collection features Disney's beloved icon Mickey Mouse and his friends Donald Duck and Goofy, with unique art styles inspired by archival Disney artworks.
The collection includes T-shirts, hoodies, and jumpers with simple line art, minimal color palettes, and sleek typography. It brings out Wrogn's signature style and infuses it with the nostalgic charm of Mickey, who has become a lifestyle fashion icon among young adults.
Unpack
The collection was launched on Flipkart, India's leading e-commerce platform, during its Big Billion Days Sale in October 2023. It is also available through Wrogn's retail network.
Commenting on the launch, Nishant Poddar, Chief Marketing Officer of WROGN, said, "We are excited about this collaboration as it not only reflects Wrogn's quirky essence but also brings out the nostalgia through iconic Disney characters.
The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal."
Fashion statement
Wrogn's expertise in creating edgy and fashionable apparel, combined with Disney's timeless stories and characters, ensures that the Made to Play collection resonates with a vast audience.
This collaboration aims to inspire consumers to reconnect with their favorite Disney characters and reminisce about their childhood.
