27 August 2022, Mumbai
The flagship store of traditional wear brand Ashdeen in Colaba, Mumbai houses the brand’s ParsiGara designs and launches its Festive 2022 collection. The store features the brand’s full selection of intricately handcrafted sarees, including a wide array of bridal wear.
The store is located in Colaba’s Vaswani House and gives Mumbai’s shoppers a chance to browse the label’s new festive collection. Inspired by Elizabeth Taylor and traditional Zoroastrian aesthetics, the collection features deep, jewel-toned, and pastel, floral embroidered sarees showcased in Ashdeen’s new brand film titled ‘Liz in Bombay’.
Launched in October 2012, the Ashdeenlabel specializes in hand-embroidered saris that are inspired by centuries of Oriental and Persian hand embroidery techniques, craft, and craftsmanship. The intricacies of these techniques are rendered flawlessly by a team of 150 craftspersons.
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