Ekaya starts a project called 'The Revival Project,' which aims to preserve heirloom garments

1st Sep 2021, Mumbai:

Ekaya, a luxury textiles and clothing manufacturer, has launched ‘The Revival Project,' a new sustainable effort aimed at reviving heirloom garments so they can be worn again. The habit of re-wearing existing clothing rather than over-consuming is an aspect of sustainable fashion that is arguably less discussed.

With its new program to restore customers' heirloom pieces and give them a new life, Ekaya hopes to promote the idea of keeping old garments alive to prevent waste, the business stated on Facebook. After signing up for the project online, customers can give Ekaya their inherited sarees to be “revived, reinvented, and repaired by the weavers of Ekaya,” according to the brand's Facebook page. 

“An endeavor has taken to resuscitate and restore twice loved saris, paying tribute to both the preserver and the designer of these heritage textiles,” according to the project's website. These artisan crafts can be preserved by restoring textiles using heritage craft techniques. Models wore restored sarees with Jamdani and Meenakari weaving techniques, among other techniques, in a promotional photoshoot for the project. When they were first produced, some of the pictured sarees would have taken about 380 hours to weave.

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