15 October 2022, Mumbai:
Elle Décor is a joint venture by Mont Blanc and Lagardere. Elle Décor is India’s first fashion multibrand home store. This retail format will offer a diverse selection of high-quality bed linen, bath linen, kitchen linen, tableware, and accessories.
The format is positioned as a one-stop destination for premium home fashion brands/products to be launched in Tier I and selected Tier II cities across India, with dedicated sections for each brand. Elle Décor will be launched in high-end malls and select high streets and will have two formats: an express format with a size of 3000sqft to 5000 sqft and a large format with a size of more than 8000 sq ft.
Mont Blanc is a company based in the UAE with offices in Bangalore and Gurgaon. Lagardere is a group based in France. Created in 1992, Lagardère has operations in more than 40 countries worldwide and employs around 27,000 people.
Among the group’s divisions, Lagardère Travel Retail operates an international network of more than 4,800 points of sales in around one thousand airports, mainline and urban train stations and Lagardère Publishing is the world’s third-largest book publisher for the general public and educational markets and the leader in France.
