17 February 2022, Mumbai:
India’s leading footwear company Khadim achieved steady revenue growth in Q3 FY22. Revenue from operations grew by 14 per cent Q-o-Q and 6 per cent y-o-y to Rs 1,850.40 million during the quarter.
Profit before tax grew by 5.5 per cent to Rs 101.36 million compared to a profit of Rs 61.97 million in Q2FY22 and a profit of Rs 34.97 million in Q3FY21.
The brand saw a good festive season this financial year by introducing trendy, edgy and vibrant product lines.
New products across the sports, PU and Hawai categories helped it boost distribution network. Khadim also introduced a digitally focused marketing strategy during the festive season.
Aimed at the youth with numerous regional celebrities, the #AbarPujoyJustKhadim and #DilMeinDiwaliAurPaironMeinKhadim campaigns enabled the brand to re-establish its strategy to gain a TOPM recall of youngsters, says Namrata Chotrani, CEO, Khadim India.
The brand also strengthened its retail presence in Tier II and III cities by 21 new retail stores during the third quarter taking the total retail presence to 768 stores.
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